Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Manager, Site Merchandising

Specialties: E-commerce & website content merchandising, optimization, & conversion through web analytics and integrated omni-channel marketing (print / web / brick & mortar / social).

Qualities: Flexible and adaptive to changing priorities and new technical applications to support evolving fashion strategies.

-Manage total site structure & merchandise experience (product assignment & placement strategies) using Salesforce Commerce Cloud, currently focused on Women’s Division
-Manage site search, synonym dictionary, redirects, page creation, Trend shops, Brand shops, and site sorting strategies
-Manage personalization, A/B testing, & product recommendation strategies with Kibo (Monetate + Certona)
-Coordinate emails & site content using Basecamp/Wrike; provide linking strategies & product direction
-Review business with Buying team & provide suggestions; conduct ad hoc reporting using Google Analytics, Micro Strategy (data warehouse), etc.
-Trained two digital merchandisers

Sr. Digital Merchandiser

*Global product content responsibility: PDP asset coordination & set-up for all product launches (Magento, Basecamp)
*Created product launch calendar & PDP template form
*Item forecasting (Adaptive Insights), inventory management (SAP ERP), promotions planning, coordinating with DC teams, & updating websites / marketplaces accordingly
*Created inventory tracking form to communicate backorder & end of life updates
*Maximize growth & conversion by managing & tracking PDP cross-sells & up-sells
*Communicate site updates & initiatives with Customer Service team
*Manage & audit B2B, eBay, & international sites (UK, EU, NL)
*Researched & selected cost-effective marketplace management software solution; implementation in progress
*Weekly & ad hoc site health & product launch analytics (Google Analytics)
*Aid with email marketing & social / SEO / digital campaigns as needed

*Optimized site structure, on-site search experience, and merchandise presentation with Demandware & Bloomreach
*Partnered with cross-functional teams to create merchandising features, optimization projects, and promotions
*Assessed customer buying patterns, site features, traffic trends, A/B testing, etc. with Bloomreach & Site Catalyst
*Managed product navigation structure and sequence strategy for entire site, all merchandise divisions
*Developed pre-season merchandising strategies for key categories; adapted and evolved with in-season updates
*Lead cross-functional teams to support product and brand launches by creating/updating product index/landing pages
*Supported SEO with copy writer guidance and merchandising assortment rules
*Partnered with external vendors and internal marketing teams to update Brands Shops

Web Merchandiser

*Optimized site structure, on-site search experience, and merchandise presentation with Demandware platform
*Assessed customer buying patterns, site features, traffic trends, etc. with Google Analytics
*Developed promotional campaigns, A/B testing, and dynamic personalized messaging and content with Monetate
*Executed usability testing with usertesting.com to determine enhancements and areas to improve
*Developed product naming convention guide for SEO and web merchandising rules for consistency
*Developed site process flow enhancement recommendations based on constantly evolving product assortment
*Partnered with Creative team to support strategies by creating promotional web merchandising content
*Partnered with Planning and Buying teams by providing high level recommendations based on analysis
*Partnered with 3rd party companies to improve analytical reports and site development
*Managed production team and development budget; tested and launched site enhancement projects

Web Conversion Manager

*Managed HollisterCo.com, which achieved sales of $87M+ in 2009 and $136M+ in 2010
*Coordinated and merchandized product loads with merchants, allocators, photo stylists, and web designers
*Organized and sequenced all products, processed markdowns, planned navigation, controlled product presentation, coordinated marketing content, and collaborated with store visual team
*Monitored and analyzed inventory levels of over 1,400 key items (+10k skus) each season; produced monthly sales projections and weekly sales reports, reported backorders, and processed transfers and recalls
*Tested and launched new site features and international sites, and documented defects to IT
*Launched email campaigns with management, marketing, web designers, and copywriters, through Cheetah Mail
*Partnered with DC, Customer Service, & fraud analysts to deliver optimal service & brand protection

Online Merchandiser - HCo.

*Liaison between merchants, planners, marketing, and website to deliver integrated brand strategies
*Managed numerous categories through product attribution and site placement to translate merchandising initiatives
*Planned promotional features and other site content with GMMs, copy writers, site designers, and inventory team
*Analyzed sales and customer site interaction to create reports and presentations of results
*Brainstormed, researched, and executed campaigns and site projects to enhance site user experience
*Major projects included Product Page and Index Redesigns and annual Swim and Outerwear tools
*Analyzed and optimized internal search results, and assisted search marketing team with improving SEO site content

Internet Merchandiser - Women, Kids, School Uniforms, Men, Emails, Affiliates

Find out detailed information about Constance Shields, Manager, Site Merchandising in Aliso Viejo, CA

Constance Shields: Manager, Site Merchandising in Aliso Viejo, CA

Constance Shields

Careismatic Brands

Tilly's

mophie.com / Zagg Inc.

PacSun

South Moon Under

Abercrombie & Fitch

Lands' End