Led the creative team in developing landing pages, HTML5 banners, social media strategies, new business pitches, and nationally blasted email campaigns for Sony PlayStation, Trojan Vibrations, Silk, International Delight and WWE.
Designed nationally blasted emails and website components for Sony PlayStation Network loyalty program with an established lift of $155,000,000 to their topline revenue ANNUALLY through the eCRM programs. The open rates on the campaigns were as high as 87% with an unsubscribe rate below 3% throughout the 9+ years with Sony.
Designed eCRM campaign for WWE Network to align with the media strategy that was instrumental in surpassing WWE’s goal of 1M subscribers.
On site liaison for AAA to understand and improve their Adobe CQ5 design layouts across multiple lines of business.
Improved design/UX on Silk.com, which increased sign-ups 53% in the first year. Moreover, carefully curated emails brought in above average open and click-through rates, achieving an increase in the clients database by 59% and an ROI of $10 for the entire CRM program, the highest ROI for the client compared to all other media channels.