Tech

Health & Fitness

Design

Technology

Digital

Print

Print and Digital Specialist

I am Marycruz Herrera. A spunky, humorous and detail oriented designer. 

I am currently the only designer in North America (US and Canada) at Ottobock Healthcare and I create marketing collateral to assist over 100 sales reps while also working on corporate material.
I am able to take an idea or creative brief and design it into a campaign. Some of the campaigns I have worked on print campaigns – brochures, catalogs, sell sheets, flyers and ads, while others include Facebook ads, landing pages, email campaigns and photo/video shooting and editing. 

While at Ottobock, I’ve also had the pleasure to work with our Global design team, who are based our of Germany, on various photo/video shoots. I assisted in the logistics such as location scouting and prop purchasing as well as collaborating with the Global Creative Services Manager to show what can be used in the North American market. I have also directed product photo shoots for our market and worked with the photographer to maintain consistency within each product and did photo manipulations. You might even see me on our Instagram page as a model ;)

I work with vendors for our print production and am involved in the process from quotes, press-checks and distribution. I find the best possible solution for every project and stay within budget. 

I encourage collaboration, creativity and team work because that’s when the best designs become better! I love to learn from others and I know I will never stop learning. 


Responsible for designing (both from scratch and editing existing files) for print and digital projects such as brochures (corporate and product), catalogs, sell-sheets, event materials, training pieces, Facebook ads, landing pages and email marketing
Maintained our brand appearance and followed our brand standards on both print and web
Developed responsive landing page wire frames and templates for Global headquarters
Directed product photo shoots and managed logistics for both US/CA photo shoots as well as global photo and video shoots
Photo editing and image manipulation
Managed marketing literature fulfillment for over 100 sales reps in the field in both US and Canada and reduced shipping costs by 10% in 2015
Delivered and archived error-free files to stakeholder and print vendor
Press check with print vendor on print production
Owned design and installation for showroom at North American Headquarters. This included developing concepts, managing artwork, manage vendor(s) to insure

Executed graphics for email marketing promoting London Olympics, Sochi Winter Olympics, World Cup 2014, and other events
Created animated web banners and website graphics
Designed post-purchase media kits for various events such as US F1 Grand Prix and Oktoberfest
Collaborated with Director of Marketing to create commercial campaign to be televised on Universal Sports Network

Graphic Designer

Find out detailed information about Marycruz Herrera, Print and Digital Specialist in Cedar Park, TX

Marycruz Herrera: Print and Digital Specialist in Cedar Park, TX

Marycruz Herrera

Ottobock Healthcare

Ludus Tours

The Art Institute of California - San Diego