Laurent Lesieur

Laurent Lesieur

Bike and Apparel Designer at BTWIN

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I have two passions, cycling and design.
Design is my work and cycling is my lifestyle

I'm designer in the French company, BTWIN (part of the Decathlon Group) for the past 10 years.
I was previously in charge of the complete road bike range (bikes, helmets, shoes, luggage and storage) for a duration of 5 years.
After that, I was in charge of the Spare Parts Range for 3 years (Design of saddles, grips, tires, pedals ...)
And for 2 years now I have been in charge of the Men's cycling garment range (the range as well as the partnership with the French professional road cycling team "la fran├žaise des jeux")

You can see my curriculum vitae and my different projects at this address :