Clare Hefferren

Clare Hefferren

Senior Director of Brand Marketing
Currently: President at Callosum
Location: Vail CO
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Known as "The People's Champion," I’m a dynamic, inclusive and engaging brand marketing leader with 25+ years multi-faceted industry experience, an entrepreneurial mindset and a corporate background. I bring two decades of creative, brand marketing and product development experience on both agency and client-side from Chicago, San Francisco and Los Angeles. I build brands from ideation and innovation to execution to reinvent the consumer experience and attach the highest value. Working closely with product development, I tell stories through product and energize all functional areas. My strong creative and analytical skills shine in a collaborative environment through balancing innovation and KPI focus.

- Ensured brand consistency for a $2.3 million budget and 75 annual events
- Managed an internal staff and 20 matrix members
- Led 17 accounts with $2.3 million annual revenue
- Increased brand equity value from $150 million to $1 billion in 16 months
- Managed 4 external advertising agency partners and an internal design team of 5 across 10 divisions

PROFESSIONAL PROFILE: Brand Development; Brand Strategy & Positioning; Creative Direction; Product Development; Marketing Strategy; Integrated Marketing; Social Media; Inbound Marketing; Event Management, Leadership Development

Available for contract work or a salaried role. Open to relocation.

Work Experience



Interests & Groups

  • All things outdoor: I live an active lifestyle to balance my professional career. My volunteerism has been focused on youth mentoring and adult professional development.
  • Alpine ski
  • Telemark ski
  • Snowshoe
  • Hike
  • Road bike
  • Mountain bike
  • Road running
  • Scuba diving
  • Stand Up Paddleboard
  • Swim
  • Trail running
  • Triathlon
  • - Board of Directors - Past-President
  • Vail Valley Business Women.
  • - Certification Level 1
  • Professional Ski Instructors of America.
  • -Vail Resorts - Ski Girls Rock Alpine Coach. Big Brothers Big Sisters - Mentor.

Education History





Marketing Director  
Marketing | Branding | Analytics  
Marketing Manager  
Business Development Manager - Outdoor & Bike  
Creative Agency  
Founder & CEO at Rad Season  
Corporate Responsibility Director  


Burton Snowboards
EMU Australia
SnowSports Industries America
Lifted Research Group (LRG)