Clare Hefferren

Clare Hefferren

Brand Strategy | Marketing Leadership | Creative Execution

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Summary

As a senior brand builder who's equally comfortable in the backcountry and boardroom, I have proven success in understanding the brand life cycle when launching brands in the outdoor, apparel and mountain lifestyle industries. My messages create a genuine connection between the consumer and the product resulting in strong sales and brand loyalty. Strengths focus around engaging consumers by identifying brand opportunities and innovating products and services into market leaders with extraordinary profits.

Away from the desk I'm a lifelong outdoor enthusiast: Alpine & Telemark Skier | Slalom Water Skier | Snowshoer | Trail and Road Runner | Road Triathlete | Road & Mountain Cyclist | Hiker | Backpacker | River & Reservoir Stand-Up Paddler | Scuba Diver | Swimmer

- Tactical execution while working with stakeholders to develop an expansive collaborative creative vision
- Entrepreneurial-minded agency and brand side experience; Experience managing on communication, marketing, and activation strategies
- Reputation for delivering energetic, innovative, and inclusive leadership with proven effectiveness in relationship building

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