Keith McDonald

A former specialty sports retail store owner with 20+ years of sales & sports marketing experience. Consistently a top sales performer, and in 2014-2015 turned around an under-performing territory resulting in 100%+ sales growth. Expertise in new business development and small and mid-market account management for sports manufacturers including performance food/beverage, soft goods, and hard goods. Experience in sports marketing includes field event marketing, sponsorships, sponsored athlete relationship management, and POS marketing, promotion, merchandising strategies. Successfully identified and executed field marketing events such as the LA Marathon and Sea Otter Classic, Escape from Alcatraz.