Keith Mcdonald

Keith Mcdonald

SALES AND MARKETING PROFESSIONAL

Share profile
Summary

A proven sales manager and former specialty sports retail owner with 14 years of athletic industry expertise. Skilled in new business development and key account management, including being voted top salesperson in 2014 for turning around an underperforming territory resulting in fast revenue and profitability for the company. Creates POS marketing/ merchandising strategies, promotions and customer outreach/training to support revenue growth goals and new product launches. Experienced in sports marketing including leveraging local advertising, PR, promotions, sponsorships, events, tourism marketing, social media initiatives and community and local business outreach. Effective team leader responsible for training and motivating a small sales and field marketing team.

Connections