reinaldo mujica

reinaldo mujica


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Twenty one years of sales and operations experience with consistently increasing responsibilities in management, account management, customers needs analysis, presentation, negotiation, program development and implementation. Ability to distill complex solutions and communicate with customers effectively, concisely, and simply. Proven ability to effectively analyze markets, target area of highest return and develop strategies to attain sales goals. Experience in Global Financial/Strategic Planning, Business development, Operation & Management. Fluent in Spanish.

Regional Sales Manager Latin America 03/12 –11/15
o Created a distribution channel by choosing very carefully the best local partner.
o Sales & Service training to the master dealer and mayor local end user when needed.
o Enforced warranties guide lines.
o Assisted the master dealer with mayor accounts or customers by attending meetings and making product presentations.
o Helped develop new products for specific markets working directly with Engineering and production in order to set up the changes in the production line along with the creation of new SKU numbers.
o Followed up the manufacturing process on a daily basis of some equipment to make sure that they were manufactured to the customer’s specs and requirements.
o Worked directly with the distribution center to secure meeting deadlines.
o Helped Master dealer with customs issues and documentations.
Project Director 11/07 – 02/12

o GSM was a Chines company owned created in the US due to the demand by the customers to be able to work with American companies that can be trusted with warranty issue and performance.
o Crated a global product promotion campaign.
o Implemented logistic procedures for Sales, Inspections, Dismantling, Repairs, Packing & Shipping.
o Created legal contracts with the help of local counselors.
o Hired local qualified personnel through employment agencies or engineering firms.
o Assisted customers with customs issues and documentation.
o Constantly achieved the company’s sales goals through the implementation of different marketing strategies that allowed us to sell to the end user. Specializing in the sale of industrial generators, HFO power plants, and gas turbines.
o Implemented a business model that allowed us to partner with several companies that owned power generation equipment globally. Sinsin Power in Korea, Shanghai Power in China, and Gai Technologies in Bangladesh.
o Negotiated the price, financing, and payment terms of most projects to maintain a positive cash flow for the company throughout the execution of the entire project.
o Contributed to product and country development business plans by outlining country-specific profiles; researching legal and foreign requirements In Latin America, Asia and the Middle East.

Product Support Sales Rep. 04/07 – 11/07
o Develop excellent customer relationships by promoting a professional image to represent the company and providing Product Support coverage in the Power Generation market in Orlando.
o Provided a liaison between the Sales, parts and Service personnel,
o Achieved the sales quota for parts and service, as well as Service Agreements.
o Created a strong presence in the local market providing service not only to Cat units, but to all Name Brand units.

General Line Service Advisor 10/01- 04/07 KELLY TRACTOR Miami, FL
o Manage a team of 28 Technicians performing time management & necessary training in order to maximize their best performance on every job.
o Standardize the Field Service Operation by implementing new software in order to manage the process, which reduced the working process form seven weeks to 3.1 weeks.
o Assisted in the re-organize the EPG department by reducing the working process to a more controlled level.
o Reduced translations cost by 95% which created a $200,000.00 saving for the company..
o Represented Caterpillar, Kelly Tractor and Pantropic power at various international events in Florida.
o Resolved issues in CAT Americas (Latin America) that could not be resumed by local dealers.
Parts Specialist 09/99- 10/01 R. B. GROVE Miami, FL
o Originated sales with Dealers and customers in Latin America by analyzing their needs and providing them with the correct part for the application.
o Prepared necessary documentation for shipping local and International.
o Specialized in industrial engines & generators for the following brands Lister Petter, Katorlight, Generac, Iveco Aifo, Universal, Westerbeke, Rotary Air, Volkswagen & Audi industrial engines & generators.

Operations Manager 06/96- 09/99
o Increased sales and profit margin through the application of different marketing strategies that focused our target market
o Operated and maintained a controlled inventory.
o Supervised 6 technicians in the installation of different accessories on small Boats and Yachts & Mega Yachts applying time management to maintain a good profit margin on all installations.
o Negotiated new service contracts with Factory Representatives in order to obtain representations on new lines of products which increased our strength with customers like, Sea Ray, Boatarama, Marine Max, Maxum, Monterrey, Bertram, Aterras among others.

Bachelor of Science in Civil Engineering
UCV 2/85 – 7/90

Post-Graduate Degree in Business Engineer
USB-Venezuela 9/91 – 3/93

Further Studies:
o Advanced Company Management and Project Development
Superior Institute of Marketing
o CAT: Management, Creating satisfied customers, Engine diagnostic
o CAT Client Relations and Marketing Techniques
o Seminary of Human Resources and Customer Service.
o Systems of Manager (EMS).
o Integral Training and Development ADENSICA C.A.
o Strategic Planning. I.E.S.A
o Time Management I.E.S.A.
o Leadership Potential Organization Schneider, Ferreras and Associates.
o Generac University I and II.

o Fluent in Spanish both written and oral

o Experience working remotely and traveling up to 80% of the time.
o Proficient with Word, Excel, Quick Books, Mas 90, Parts Mart, AS400, CAT’S Service Advisor, among others.
o Business Plan development and execution.