Associates Degree in Fashion & Merchandising

Sales

• Attend, participate in Trade shows (Intermezzo, Coterie, ENK Vegas, Sole, Magic, and local Markets), and events for Desigual, US Apparel Group,     and   Moda Seta Showroom Amp Designs.
• Establish new business with specialty, and major accounts (Zappos Couture, Amazon, Topshop, Calypso St. Barth, Anthropology, Shopbob, Neiman Marcus, and Bergdorf Goodman).
• Represent collections for Valentino Accessories, Givenchy Accessories, Christophe Sauvant women apparel, Desigual active wear, women apparel, accessories, handbags, and shoes


• Represented the Desigual collection in the West Coast Region for man apparel, women apparel, active wear, accessories, shoes, and kids, at trade shows, and on the road.
• Traveled territory, building distribution through prospecting, road work, and local shows. Expanded brand awareness in new, and existing markets.
• Communicated regularly with buyers to provide feedback on ways to strengthen the collection, marketing strategies, and sales strategies.
• Followed up on retail sales, sell-through, reorders, and assisted in RA request/product swaps.
• Worked with specialty, and major accounts (Zappos, Amazon, MGM Resorts, Marshall Retail Group, Nordstrom Rack, and Nordstrom). Analyzed daily sell-through reports, and managed marketing, and sales promotions. Developed, and presented sales objectives, and forecasting reports per account.  Reviewed P&L, inventory control, and merchandise to improve operations.


Account Executive

Find out detailed information about Tania Castro, Sales 

Tania Castro: Sales

Tania Castro

Freelance

Desigual

Pasadena City College