Robert Ayerst

Robert Ayerst

Industrial Designer

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Summary

I have a unique and diverse background, with jobs ranging from an in-water crew member on a dive boat to selling text books door to door in Mississippi, and now I design packaging solutions for the beer and soda industry. Every job and experience has brought me closer to my passion - design. I am a thoughtful and meticulous designer, eager to learn and improve my environment through problem solving.

Within my first year of employment out of design school, I filed for six utility patents and was named as primary inventor on five of them. One of those filings represented a design that I created in a pinch for one of our biggest clients, who was threatening to take its business to a competitor. My design saved the contract. I create new packaging solutions and refine old designs in a collaborative environment. I strive to improve the interaction between the user and products as well as furthering the connection of individual brands to packaging. The multi-disciplinary environment of GPI enables me to realize solutions which are not only appealing to consumers and the supply chain, but are also manufacturable at a large scale.

When I am not designing packaging, I am endlessly looking for pain-points and problems to solve in every environment. In the last year, I have come up with two awesome products to make outdoor sport climbing safer and more accessible - both of which I am currently taking steps to commercialize. Although working for a packaging company has given me ample opportunity to learn about scaled manufacturing first hand, my goal is to move to an industry with more emphasis on user-centric design with a larger palate of materials to utilize.

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