William Ulbricht



Global Director PR/Social Media/Athlete Publishing - BU Football

Led the adidas global football Digital Publishing team in developing and implementing PR, Social Media, and Athlete Activation strategies through integrated activation concepts for owned, earned, and partner channels.

Worked in unison with Brand Marketing (Communications, Digital and Retail) and Product teams to develop and deliver results-oriented strategies and programs to increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations and events.

Led regional and market stakeholders to ensure alignment of the global strategies on a local level and closely involving the global newsroom network.

Partnered with the Global Newsroom Network to ensure a speedy and impactful delivery of campaigns and relevant tools in order to drive engagement, excitement and advocacy for global football.

In partnership with the Digital Analytics team, oversaw the establishment of relevant KPIs and metrics to map the impact of PR & social media activities and amend strategies based on learnings and patterns


Executive Creative Director

Accounts: Jordan Brand | Nike | Muscle Milk | T-Mobile | Adobe Project 1324 | Beats | Celestial Seasonings Tea

Oversee a creative team across three West Coast offices (Seattle, Portland, Los Angeles) who are developing strategically-driven, award-winning, branded content for social, digital, and traditional media.

Working as a member of our strategy team on behalf of our clients to identify creative business opportunities and approaches in order to maximize impact, reach, and engagement through full-funnel marketing campaigns.

Developed and executed a new business pitch for Celestial Seasonings Tea which resulted in an additional revenue of over $3 million for the Portland office.

Created “One of the most engaging on posts of the year” on Instagram according to AdAge in 2016 for the Jordan Brand. “Shattered Backboard” earned over 7.9 million video views, 2.3 million engagements, and 45.5 million impressions.

Created and executed a growth plan for my department resulting in the addition of 12 new heads across the West coast.