Executive Creative Director
Accounts: Jordan Brand | Nike | Muscle Milk | T-Mobile | Adobe Project 1324 | Beats | Celestial Seasonings Tea
Oversee a creative team across three West Coast offices (Seattle, Portland, Los Angeles) who are developing strategically-driven, award-winning, branded content for social, digital, and traditional media.
Working as a member of our strategy team on behalf of our clients to identify creative business opportunities and approaches in order to maximize impact, reach, and engagement through full-funnel marketing campaigns.
Developed and executed a new business pitch for Celestial Seasonings Tea which resulted in an additional revenue of over $3 million for the Portland office.
Created “One of the most engaging on posts of the year” on Instagram according to AdAge in 2016 for the Jordan Brand. “Shattered Backboard” earned over 7.9 million video views, 2.3 million engagements, and 45.5 million impressions.
Created and executed a growth plan for my department resulting in the addition of 12 new heads across the West coast.