John Bonfield

John Bonfield

Summary

Senior executive leader with extensive experience in marketing, e-commerce, online merchandising, and direct-to-consumer business development strategies.

• Deep experience with vision setting and senior-level business strategic recommendations.
• Success leading multidisciplinary teams in dynamic, fast-moving environments.
• Expert in both creative and analytics.
• Create great customer experiences, optimize every dollar, and drive long-term value.

High-integrity, no-ego team player, and a strong collaborator at all levels. Passionate about building and motivating teams.

Skills: Hands-on experience with e-commerce strategy and management, digital marketing strategy and management, multi-channel strategy, customer experience, customer-journey mapping, creative direction, AB and multivariate testing, platform and technical integration, agency recruitment and management, strategic partnerships, negotiation, process improvement, data and analytics management, and P&L/finance.

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