I am an obsessive consumerist with a strong understanding of building and driving product assortment strategies that revolve around the global marketplace, company vision, and the end consumer. I am a self-driven and dedicated leader that has spent the last ten years in the Action Sports, Skateboarding, and Streetwear industries as a Brand and Merchandise Director as well as a Key Account Manager. My passion and skills are rooted in curating, managing, and driving merchandise product stories inside of Key Accounts. I thrive in the product selection process, have a passion for product storytelling, and have proven to be highly skilled in trend forecasting and SMU development. I was also voted Transworld Business Rep of the Year in 2010 by retailers nationwide for my sales and customer service efforts at La Jolla Group where I managed a multi-brand portfolio that included The Berrics, Metal Mulisha, Lost Surf, Rusty Surf, and True Love & False Idols.