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Optician 

Bachelors Degree in Fashion Design  with 10+ years of combined experience in retail. Currently responsible for merchandising for Nike and Jordan.

Fill eyeglass prescriptions while taking into account the lens and frame choices options of each prescription. Recommend specific lenses types, materials, and coatings to suit guest needs. Utilize optical prescription in conjunction with the guest’s visual and fashion requirements. Perform any appropriate optical related measurements. Understand and educate the guest on the various frame and lens styles, materials, and functions to empower the guest’s buying decisions. Drive profitable sales results by fostering a fashion forward culture that focuses on educating the guest and helping them meet their vision needs.


Act as the Nike’s liaison with the retailer, bringing the Nike/ Jordan shops up to Nike's standards and ensuring that the retailer's needs are met. Work as Nike’s eyes and ears on the floors. Help Nike have a better understand of what is needed in each store. Merchandise apparel according to Nike standards. Work as an independent contractor for Nike specialty doors, on the monthly basis. Schedule next visit date with store contact and arrive as planned. Coach and develop store associates on the Nike’s fundamentals and principles. Report clearly communicates issues, concerns, and success stories. At the end of visits, walk through the area with store contact to re-cap accomplishments, obtain product-specific information, and confirm next scheduled visit. Focus on key fixtures first tables and grid walls. Place most up-to-date product color store on aisle fixtures and walls. Fill interior fixtures with older product color stories. Ensure Nike area is clean and free of competitor’s produc

Visual Merchandiser

Assisted with the execution and implementation of product presentation plans, strategies, and initiatives in the store. Executed Nike campaigns in retail environment/ Educated store associates on visual standards and proper techniques for building displays. Develop relationships with store management and corporate visual team, provided input and recommendations to ensure that store had adequate visual merchandising resources and support. Identified merchandise issues and opportunities based on selling and customer feedback. Trained store associates and external visual merchandisers on Nike visual standards and guidelines. Supported Nike Sales team in getting product assortment to match the global guidelines, fit the store capacity and reach the consumer target.

Visual Merchandiser 

Find out detailed information about Darius Windfield, Optician  in Chicago, IL

Darius Windfield: Optician in Chicago, IL

Darius Windfield

Oliver Peoples

Franklin Retail Solutions

Nike

The Illinois Institute of Art Chicago