Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Marketing Manager

International business professional with 10+ years of experience in the Fashion and Action Sports
Industries. Proven background building and managing brands in markets where change is the only
constant. Strong expertise in reading market needs and in formulating solutions.
Solid marketing background in executing campaigns accurately, creating consumer engagement and
brand awareness. Merchandising experience creating regionally correct product offerings.
A passionate individual for creating value in a competitive and fast changing environment.

• Lead Latin American partners executing global marketing campaigns making sure there is consistency through all
territories.
• Use sales forecasting and strategic planning to ensure the profitability of the brand and the efficiency of the marketing
campaigns.
• Work with local distributors and licensees to implement marketing strategies in order to increase brand awareness and
revenue.
• Create compelling story telling through team riders and ambassadors to tell brand’s vision and campaigns.
• Establish, maintain and and guide relationships with team riders, ambassadors, and key accounts for the region. Strategize best
use of their image and create value for the brand.
• Management of marketing and visual merchandising budget.
• Coordinate and participate in promotional activities. Work with advertisers, production managers, and PR agencies to
market products and reach existent and non-existent consumers.
• Content creation assets for social media, catalogues, and in store merchandise.
• Collaborate design, merchandising and sales teams each season to ensure product offering will be accurate for local
needs and demands and will have the right marketing support to assist revenue goals.

• Developed digital marketing strategies for the international markets (Latin America, South Africa and Asia).
• Identified and establish relationships with key media partners in order to reach new consumers and create value for the
brand by bringing new revenue and brand awareness.
• Created strong engagement, interaction and a two-way street communication with brand’s followers.
• Responsible for executing the deployment, optimization and analysis of brand marketing content across Volcom’s
global digital properties.

INTERNATIONAL DIGITAL MARKETING COORDINATOR

• Took brand ownership and provided vision, goals and strategies for the central and South American region.
• Brand building. Open and developed the brand in challenging markets like Colombia, Panama, and Ecuador.
• Monitored market trends, research consumer trends and competitor’s strategies to identify opportunities and always be
ahead of the curve.
• Buyer manager. Established forecast buys and created strategies to steadily increase buys while maintaining healthy
inventory levels.
• Sales manager. Maintain sales projections, key accounts partnerships and sales staff.
• Merchandiser for the region. Created Latin American offer based on region’s needs and open to buy.
• Supervised global marketing campaigns execution throughout the region while meeting local needs and strategies.
• Improved logistics processes. Panama’s free trade zone had different challenges depending on the country’s importing
laws and politics. Ability to adapt while maintaining profitability was key.
• Supervised social media strategies and execution.

BRAND MANAGER

• Brand built DC Shoes in Costa Rica. Left the brand as the number one action sports brand in the market.
• Buyer manager. Established forecast goals, and created wholesale and retail sales strategies to achieve contracted buys
with brand while maintaining healthy inventories.
• Took brand ownership and provided vision in a completely new market.
• Monitored market trends, research consumer trends and competitor’s strategies to identify opportunities and always be
ahead of the curve.
• Merchandiser for the region. Created wholesale offer based on the price needs while through own retail and flag stores I
was able to tell the deeper brand’s message and global marketing stories.
• Executed global marketing campaigns throughout the country.
• Established and implemented social media strategies.

Find out detailed information about Diego Espinoza, Marketing Manager in Long Beach, CA

Diego Espinoza: Marketing Manager in Long Beach, CA

Diego Espinoza

Volcom

Volcom

VANS - ACCUR8 DISTRIBUTION, LATIN AMERICA

DC Shoes, Costa Rica