Derol Frye

Derol Frye

UI/UX Designer

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Summary

I am a creative professional that understands the business side of design, connecting with people in a design-driven culture. Effectively developing brand/product evolution with the creative talent to execute high-impact design solutions for a new generation of consumers.

Focusing on web design and interface usability by using a standards compliant workflow with best practices of fundamental HTML and CSS, knowledge of scripts (JavaScript, PHP, CGI-PERL), search engine optimization (SEO), visual design and animation, digital design; Strategic and critical thinking throughout marketing, brand design and strategy, action sports apparel graphics & development, sports product graphics, packaging design and development, print design; Other additional skills include strong verbal, written and visual communication skills, trend research, color story exploration, storyboard concepts (analog and digital), team leadership and mentorship.

Specialties: User Interface Design, Web Management, Action Sports, Web Design/Development, Advertising, Branding, Print, Product Development, Project Management, Motorcycle Enthusiast, Star Wars Geek.

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