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Art Director / Branding Designer

https://drewba.com  - Drew is Branding X Context (BXC).

I help refine, align and inspire customers through strategically positioned creative design and relentless enthusiasm. Extremely interested in a permanent position within a purpose-driven lifestyle/CPG/DTC brand and team as a senior creative partner.

• HANDS-ON CREATIVE.  OFF-LEASH MANAGER.
• STRATEGIC. COLLABORATIVE. CONCEPTUAL.
• BRAND POSITIONING, DESIGN & LAUNCH.
• DIGITAL, PRINT, EXPERIENTIAL, ANALOG, HOLISTIC.
• FULLY VACCINATED & BOOSTED.

Consulting with ad agencies, global brands and founder rock stars. Hands-on brand designer, director and advocate for amazing products and unstoppable entrepreneurs. 

Hybrid marketing/creative who can strategize, collaborate, concept, write, design and take action. 

Creating, producing & directing solutions for campaigns, e-commerce, brand identity guidelines, packaging, product catalogs, video, digital, events, retail environments and 360 omni-channel-marketing everything.

Experience; retail and DTC; cpg, lifestyle, outdoors, tech, fashion, wellness, action sports, beverages.

Available Locally or World-Wide. Fully equipped remote-ready studio. Call me for availability. 949-677-7324

Supporting startups and global rock stars with the creation and production of marketing and branding products that refine and align brand positioning, reach customers and inspire growth. Responsible for strategy, design, production, budgeting, for all client projects and collaboration with stakeholders. Design/Art Direct; Photography, Ecommerce, Digital, Video, Animations, Campaigns, Copy, Product Packaging, Retail & Trade Environments, POP, Email, Identity Guidelines, Brand Strategies and all media. Vetted all talent and vendors. Familiar with CRM, database, html/css, analytics, marketing and project management software/tools. I have lead BXC for the past 16 years on all new business pitches, and as a client and vendor liaison.  

Client Project Highlights:

• Surfing Heritage & Culture Center. Renamed Surfing Heritage Foundation to SHACC and designed logo
• Mt. High Snow Resort. Campaign, Email & Environmental Graphics
• Kelly Slater/Quiksilver. Komunity Brand Launch, Graphics, Campaigns & E-Comm
• Neil Pryde/NPX Wetsuits. Rebranded & designed wetsuit product graphics
• Felt Bikes (Rossignol). Go-to-market Rebrand, Website, Promo Concepts
• Pacsun. Fashion Retailer's Pactour Music Event Digital Activations
• Boost Mobile. “Looped” Photo Shoots & Designed National Digital Campaign
• Mophie. OutRide Product Concept and Brand  Strategy
• Giro Sports. Snow/Apparel Product Graphics, Global Packaging
• Callaway Golf. Annual Report, Packaging, Web Catalogs
• CamelBak. Seasonal Product Graphics and trend research


From your dad's brand to one of hottest brands in the action sports industry. I was the marketing-creative, global branding lead, art director and supervisor of the in-house advertising department for this internationally distributed action-sports lifestyle brand (founded in '52). Directed and supervised Retail Environments, Trade Shows, Ad Campaigns, and Photo Shoots. Consulted and advised international licensees teams on all marketing programs including retail POP, events, marketing, websites, print and digital ad campaigns, style/trend guides, and core product development. Worked directly with the O'Neill family founders, executive, marketing, product teams and sales managers.

Project Highlights:

• Initiated and managed Global Rebrand (Aker's Profit Group) & 50th Anniversary Launch
• During Tenure, Brand Claimed #1 Position and A 5% Brand Value Increase *Boardtrack
• Nominated SIMA Manufacturer Of The Year 
• Managed International Website, Intranet, Web Analytics and CRM Database
• Designed and Produced an Internal Agency Project and Budget Management System

Global Creative Director / Art Director / Dept. Manager

Find out detailed information about Drew Dougherty, Art Director / Branding Designer in Laguna Niguel, CA

Drew Dougherty: Art Director / Branding Designer in Laguna Niguel, CA

Drew Dougherty: Art Director / Branding Designer in Laguna Niguel, CA

Drew Dougherty

BXC Design

O'NEILL

Art Institute