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Social Media Marketing Manager

Marketing Manager with 8+ years of experience within the retail industry and specifically, social media marketing. Proven success in implementing marketing strategies in social media, influencer programs and email campaigns. I have built successful social media strategies that resulted in an increase in brand awareness, new follower growth, customer engagement and increased web traffic and conversion.

- Execute digital marketing initiatives across social media channels.
- Develop and execute the editorial calendar to drive brand awareness and engagement.
- Plan and implement posts across all social media channels.
- Drive content creation based on market trends, monthly campaigns and go-to-market plans.
- Implement social advertising strategy for all paid campaigns on Facebook & Instagram.
- Manage marketing budgets for paid media and influencer program.
- Identify key social influencers and manage relationships and outreach.
- Plan & execute monthly photoshoots for marketing campaigns, new design and product launches.
- Create and deploy e-mail marketing campaigns via MailChimp.
- Work with officially licensed partners (Disney, Marvel, NFL, Sanrio, etc) to adhere to contractual agreements.
- Identify and collaborate with brands for social partnerships and giveaways.
- Manage and track affiliate program.
- Analyze daily advertising performance and optimize to adhere to industry standards and company KPI’s.
- Report the effectiveness of all campaigns using social analytics, Hootsuite & Google Analytics.
- Engage with customer feedback across all social channels to maintain positive brand sentiment.
- Worked with PR agency to ensure strategy aligns with ongoing campaigns and promotions.
- Grew Instagram follower base from 3,000 to over 90,000.

- Managed social media channels for SwimSpot, RAJ brands (Athena Swimwear, NEXT Swimwear, LUXE by Lisa Vogel) & Raj Corporate.
- Executed social strategies to increase followers, revenue, brand equity, awareness and growth.
- Created, curated and posted relevant content across all social channels.
- Managed budget and relationships with bloggers & influencers.
- Contributed an article in “The Spot” magalog with over 30,000 copies printed & distributed nationwide.

Social Media Specialist

- Managed all social media channels including Facebook, Instagram, Twitter, Pinterest, Google+, Snapchat, Tumblr, Polyvore, Foursquare and LinkedIn.
- Planned, created and implemented marketing campaigns across all social channels.
- Managed outreach & communication with bloggers and influencers. 
- Implemented monthly contests and sweepstakes.
- Worked with the e-commerce team at weekly photoshoots.
- Assisted with quarterly marketing campaign photoshoots.
- Analyzed monthly social performance to adhere to company KPI's.
- Managed PR requests and sent samples for editorial content.
- Managed our in store music playlist.
- Processed and implemented grassroots marketing efforts for 160 store locations.
- Executed and reported on SMS campaigns.
- Grew Facebook fan base from 1,500 to over 90,000 and built entire Instagram following to over 64,000 followers.

Marketing & Social Media Coordinator

Find out detailed information about Angela Doran, Social Media Marketing Manager in Mission Viejo, CA

Angela Doran: Social Media Marketing Manager in Mission Viejo, CA

Angela Doran

Skinit.com

Raj Swim & SwimSpot

Styles For Less

California State University, Long Beach