Frank Varela


My name is Frank Varela.  I am a seasoned art director and graphic designer.  I was the Director of Creative Services at Swimways (the outdoor GBU for the toy company Spin Master).  I have worked as a high-level art director of toy packaging at both Mattel and Spin Master for 15 years. Prior to the toy industry, I spent another 15 years in entertainment working for companies like Warner Bros, Fox, and Disney.  I have won many awards for my toy packaging, and my logo designs have been published in PRINT's Regional Design Annual as well as the LogoLounge.
Additionally, I am a passionate, driven, easy-going, entrepreneurial, and an adaptable designer that can think outside the box, lead, and deliver outstanding and thought provoking design. The most important skill I offer is an innate understanding on how to build and maintain successful brands such as DC UNIVERSE, Masters of the Universe (MOTU), THE DARK KNIGHT RISES, The X-Files, PAW Patrol, Rusty Rivets, AEROBIE, Swimways, and COOP Hydro.