Frank Varela


I am a seasoned and highly creative graphic designer. I have worked as a high-level and hands on Art Director and Creative Director for packaging at Mattel, Spin Master, Funko, and Brightz. Prior to my tenure in CPG (Consumer Product Goods), I have had many years in the entertainment industry working for companies like Warner Bros, Fox, and Disney. My package designs have won awards, and my logos have been published and featured in numerous books and magazines.

On a personal note, I am a passionate, driven, easy-going, collaborative, and very entrepreneurial. Professionally, I am an adaptable designer, strategic, can think outside the box, capable of successfully leading a department, and always delivers on outstanding plus thought provoking design.

The most important skill I offer is an innate and deep understanding on how to build and strategically maintain successful brands. Here's a partial list of properties I have worked on that you might have heard of:

DC UNIVERSE, KUNG-FU PANDA, Masters of the Universe (MOTU), BATMAN BEGINS, THE DARK KNIGHT RISES, GHOSTBUSTERS, The WATCHMEN, STAR WARS: The Force Awakens, The X-Files, PAW Patrol, Rusty Rivets, AEROBIE, Swimways, COOP Hydro, Funko, and Brightz.