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Affiliate Marketing Coordinator

I have thorough experience in marketing project management with various-sized companies, with an extensive background in account management & campaign development in numerous industries: entertainment, events, finance, human resources, retail and sports. My interest in brand strategy and development, coupled with my understanding in partner marketing operations and implementation, has opened doors to new revenue opportunities.

Check out my mobile-friendly portfolio website!
www.SteveFolio.com

• Coordinate social & digital projects, including managing & distributing content for affiliate daily social media engagement campaigns, tracking results across all FOX affiliate channels
• Brand manager for FOX mid-season launch prime shows & affiliate contact for content asset distribution & promotion, consulting marketing executions with affiliate creative services
• Build out marketing roll-out plans for localized promotions, based on specific markets, ownership & viewer research
• Manage & monitor marketing spend of $17M departmental budget, balancing promotional & organizational priorities
• Laid out & created the first FOX Affiliate Marketing social media strategy action plan, ensuring social efforts for each FOX show are streamlined & extended to the 44 million social followers of affiliate-specific accounts
• Oversee media asset & promo spot trafficking for on-air/digital media buys to all 211 FOX domestic affiliates


• Managed partnership production initiatives for local & national client base, ensuring asset allocation & execution
• Spearheaded scalable marketing partnership strategy & implementation for all UCLA Athletics on-campus events, inventory exceeding $8M, while diagnosing new event & inventory opportunities
• Directly oversaw accounts of $5.3M in revenue, under both local & national structures, managing activity from onboarding to operational implementation & renewal security, while advocating new business ventures
• Supervised activation standards of procedure & processes, while overseeing team of five (5) staff assistants
• Division’s video content manager: creating, producing & directing multimedia content production components to marketing plan package development
• Coordinated outbound marketing, e-mail & social media campaigns, realizing corporate partner inclusion & messaging


Partner Services Coordinator

• Oversee activation planning & development for deliverables of select client base, with cumulative investment of over $6.75 million 
• Sustain media metrics, ensuring department reports quantitative statistics on media ROI, maintaining partnership with Repucom, Feld Entertainment’s sponsorship entitlement evaluation consultant 
• Manage integration of sponsorships into event marketing initiatives, specifically responsible for digital & social media mix & calendars 
• Coordinate with internal departments on new inventory, marketing platforms, fan engagement & digital capabilities, to create pilot programs & upsell opportunities 

Account Manager, Global Partnerships

• Directed production of over $3 million worth of merchandise marketing programs for clients 
• Facilitated creative & licensing approval process, securing $14 million in revenue in accordance with RFPs, promotional initiatives & budgets 
• Designed sales collateral & product conceptualization, overseeing creative services output, with one direct report 
• Trafficked creative assets & schedule project timelines, synchronizing clients, vendors & creative staff 
• Managed merchandise development & production of national sponsorship activation programs for collegiate & professional sports partners, including All-State, GEICO, Hyundai, LG, MillerCoors & more

Account Sales & Licensing Coordinator 

• Prospected, negotiated & sold partnership opportunities with businesses meeting their specific company needs & marketing initiatives, generating over $27,000 in revenue 
• Point of contact for corporate partners adhering to contracts, communicating activation progress 
• Ensured fulfillment of partnership elements for 100+ partners, coordinating production procedures
• Scheduled & directed live entertainment production for 165+ minor league baseball games
• Managed Game Day & Operations Staff, scheduling & delegating in-game responsibilities 
• Editor/Designer of 5-edition Game Day Magazine, directed MLB Spring Training Program composition

Corporate Partnerships Assistant 

Find out detailed information about Steve Kelly, Affiliate Marketing Coordinator in Santa Monica, CA

Steve Kelly: Affiliate Marketing Coordinator in Santa Monica, CA

Steve Kelly

FOX

WME | IMG

Feld Entertainment

G&G Outfitters, Licensed Sports Group

Roger Dean Stadium

Canisius College

Ithaca College