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Brand Manager

I have eight plus years experience in all forms of brand marketing and business development from online, traditional, affiliate, to PR/event planning/marketing. I have built, maintained, and managed key relationships with: brand ambassadors/partners, celebrities, athletes, and created campaigns and promotions benefiting all parties, partners and my employer through my creation of affiliate marketing programs and the affiliate use in content creation.

• Develop and manage Brand Ambassador program from social influcencers to athletes/celebrities and brand partners. This included: contract negotiation, content creation and product fulfillment. Tasks also included product placement in television, motion pictures, and video games.
• Create and direct marketing campaigns, product launch events, and product demo tour. Managing budgets, timelines and creative briefs. Oversee creative team to make sure marketing assets were created in-line with brand message.
• Working with vendors creating one-of-a-kind packaging, in-store displays, as well as trade show booths and event assets.


• Managed and coordinated all Blendtec physical resources used in marketing trade-shows/events, POP and demo activities, both domestically and internationally. 
• Pioneered Brand Ambassador program of social influencers, athletes, and celebrities. Created multi-channel marketing campaigns via online media, traditional marketing, and PR/event Marketing. Tasks also included product placement in TV and motion pictures.  
• Developed of new textures, designs and colorways for products.


Brand/Event Manager

• Managed and had direct responsibility for annual budget of one million for promotional events and promotional sponsorships. 
• Supervised over two direct reports.
• Negotiated, coordinated and executed all off site promotional events/activities for 240 Maverik locations in eight western states. 
• Liaison for all public relations, day-to-day management and oversight of all social media activity.


Promotions/Event Manager

Find out detailed information about James York, Brand Manager in Salt Lake City, UT

James York: Brand Manager in Salt Lake City, UT

James York

SilencerCo

Blendtec

Maverik Inc.