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Wake

Vice President of Sales

Experienced Sales Executive with a demonstrated history of excelling in consumer technology industry. Skilled
in creating a team environment that consistently delivers above quota. Excelling in team building/motivating,
coaching, sales, retail, and channel development. Strong sales professional with a focus on building strong
customer relationships to take down market leaders and drive consistent and measurable growth and
profitability. Partnered with National retailers (Best Buy, Walmart, Target) and regional retailers to launch
multiple brands. Skilled in Ecommerce/Amazon strategy, Marketplace Management, AMS, DTC, Fulfilment (1P
& 3P), and logistics.

Launch North American start up Nextbase in the Americas in 2019
Full P&L Responsibility for North America, Canada and LATAM
Developed & executed retail and e-tail strategy focused on rapid category and brand growth
Negotiate all Contracts, VPA's, and Commercial agreements
Manage team of independent reps, sales agencies (4) and distribution partners (4)
Develop and manage all forward and reverse logistics
#1 in both units and dollars NPD 2019 and Q1, Q2 & Q3 2020
#1 sku at Best Buy and Walmart in the category
Expanded assortment in all major retailers in 2020
#1 in both units and dollars NPD Q4 2019 and Q1, Q2 & Q3 2020
Work with retailers to define product needs and create successful line extensions in-line with category direction

Executed and lead a 12 month engineering based organization through a consumer electronics transition.
Define organizational structure and sales strategy to quickly generate a positive balance sheet.
Develop and execute a successful kickstarter and Indiegogo campaign, result 300+k, 400% of goal
Hire, organize, and train, 2-distributors, 2-sales agency, and 11-independent reps to maximize sales
opportunities in specific channels.
Zero to $5M in 12 months

Global Sales Director

Implement North American sales strategy in line with global business strategy.
Identify market opportunities, changes, and competition.
Build relationships with key internal and external stakeholders to drive brand success.
Develop marketing plans and promotional cadence to deliver forecasted growth.
Entered into new categories for IOT, connected home, connected car, audio and security.
Growth from 16 electronics skus in 1500 stores Walmart in 2017 to 40 skus in over 4000 stores for 2018.

North American Sales Director

Managed business relationships with North American Retailers (Walmart, Best Buy, Target, Amazon, etc.)
Recruited, Trained, Developed a team of account managers, managing $40 million.
Maintained, Monitored, Analyzed and fill the sales pipeline to ensure quota attainment.
Leveraged data analysis to successfully maintain forecast accuracy above 90%.
Growth through effective strategic assortment planning, promotional cadence, and strong business
relationships.
Go-To-Market planning, forecasting, P&L, and marketing responsibilities.
Traveled to accounts with account managers to develop strategic plans and pitch new products and programs.
Managed global team in development and go-to-market with TomTom Direct our first B2B web portal.
Consistently delivered accurate market needs and analysis to the product management/finance team to ensure
timely, effective product launches and promotions.

to manage Golf GPS category, in North America, including 36 independent sales reps and 3
distributors.

National Sales Manager

Represented Nike Golf in the Eastern Region
Delivered $2.12 million dollar sales target to 114%
Planed & Forecasted territory business weekly, assort to the plan, sell the assortment
Drive sell through with intensive training, advisory staff and ambassador programs
Increased Green Grass distribution 15% in FY14
Golf Ball distribution increase of 23% in FY14
Achieved 100% to goal of key styles sell-in Prebook for FY15 footwear 17% YOY increase to date

Regional Manager

Responsible for delivering target sales goals in Northern Massachusetts, Maine and New Hampshire
Achieved territory growth of 37% including key account growth of 50% in 8 months
Increased Green Grass distribution for Puma Apparel by 50%
Received rising star award at National Sales Meeting

Independent Sales Representative

Direct sales of industry leading golf equipment and golf apparel
Consistently exceeded sales goals while keeping expense and payroll at budgeted levels
Achieved $800,000 in sales volume in 2010, (20% of stores annual gross)
Manage staff of 12-18 in fast paced sales environment.

Sales Manager

Find out detailed information about Alan Way, Vice President of Sales in Amherst, NH

Alan Way: Vice President of Sales in Amherst, NH

Alan Way

Nextbase

SiOnyx, LLC

Anker Innovations

TomTom, NA

Nike

Cobra Puma Golf

Golf & Ski Warehouse

Allentown College