Alysa Hetze

Summary

Results-driven, values-focused Marketing Leader with 8+ years of expertise driving omni-channel marketing strategy and campaign management with a strong passion for the retail Sporting Goods / Outdoors industry; skilled in all aspects of B2B/B2C, brand development, strategy alignment, product launch, consumer research, merchandising, and leads generation. Proven ability to adapt marketing expertise to cross-functional industries, clients, and channels while interpreting research into data-driven strategies for optimal results.

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