Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Wake

Camping

Mountain biking

Cycling

Hiking

Water skiing

Marketing Communications Specialist

Results-driven, values-focused Marketing Leader with 8+ years of expertise driving omni-channel marketing strategy and campaign management with a strong passion for the retail Sporting Goods / Outdoors industry; skilled in all aspects of B2B/B2C, brand development, strategy alignment, product launch, consumer research, merchandising, and leads generation. Proven ability to adapt marketing expertise to cross-functional industries, clients, and channels while interpreting research into data-driven strategies for optimal results. 

Own North America’s account-based marketing program development to optimize lead generation of large enterprise accounts within five key industries in alignment with a 6-figure budget.
•	Lead multi-channel campaigns for the manufacturing industry to drive lead generation, successfully securing 3,000+ leads YTD; strategize to optimize online web campaign programs in five industries, exceeding growth targets by 267%.
•	Capture 71% of pipeline revenue for manufacturing through brand development and promotion initiatives with digital assets and conventional media pieces.
•	Address global and regional marketing needs for 200+ users through evaluation and improvement of unified metrics and reporting KPI as well as dashboard solutions. 
•	Drive brand engagement and recognition via SEO strategies, resulting in significant optimization of 274 pages, a 2000% increase in Google-recognized pages, as well as an 11% reduction in load speed; efforts resulted in an improved user web experience.


Headed digital marketing campaigns for three global brands in alignment with budgets. 
•	Led digital strategy development and execution for the Suunto 3 Fitness launch, achieving a 13% return-on-ad-spending (ROAS) on Facebook and 20% on Instagram; achieved 100K+ impressions and 3,089 engagements via influencer product campaign management while driving company-wide growth and brand elevation across America.
•	Created 14 new digital toolkits for specialty retailers to optimize product promotions, brand awareness, traffic, and sales as well as 300K+ impressions and 500+ additional engagements.
•	Established an ambassador influencer program encompassing 40% of web content.
•	Played a key role in brand and merchandising campaign development with a primary focus on tailoring international marketing campaigns for optimization in North America.


Digital Marketing Specialist

Oversaw brand/sales campaign strategy for seven seasonal campaigns and one application launch in digital and conventional channels. Leveraged campaign experience to optimize impact through campaign briefing, execution, and optimization for six-figure campaigns.
•	Achieved 88M+ impressions in two hours with 200K+ downloads (Eastbay App Launch).
•	Drove website sales by 22% (Back-to-School Campaign), a 2M+ increase in video views with a 600K+ person growth to retargeting client list (Full Brand Campaign), and a 2,000+ increase new-to-file customer base via pay-per-click (PPC) campaign management (Winter Brand Campaign).


Marketing Campaign Manager

Led all communications efforts while serving as primary contact for all on-site public relations, customer concerns, advertising, and event needs.
•	Drove brand development and email campaign optimization, achieving 3,000+ likes and a 52% increase in fan engagement while increasing revenue by $500K+.


Communications Manager

•	Streamlined KPI reporting across 11 resorts.
•	Achieved $3.2M+ in publicity value).
•	Engaged 800K+ with $30K+ cost reduction.


Sr. Communications Specialist and Team Manager

Find out detailed information about Alysa Hetze, Marketing Communications Specialist in Wausau, WI

Alysa Hetze: Marketing Communications Specialist in Wausau, WI

Alysa Hetze

IFS

Amer Sports Winter & Outdoor

Footlocker.com/Eastbay

Stevens Pass Mountain Resort

Vail Resorts - Breckenridge Ski Resort