Bike

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Trivia

Playing chess

Playing poker

My objective is to utilize 24 years of multifaceted experience in sales, retail and merchandising with a strong and ethical company that will allow me to creatively apply its resources to maximize profits. 

Work directly with key retailers on sales and marketing partnerships to customize programs in 8 regional territories. 
Manage and train team of 8 sales reps to execute sales plan and drive growth by 15% annually ($750K end of 2013 to almost $1M in 2015). 
Personally generated an average of $100K in direct sales annually. 
Travel within managed territories to visit accounts and evaluate brand performance and collect market share data. 
Define focused sales initiatives for reps and retailers to rally behind. 
Forecast and manage annual operating budget of $24K. 
Forecast and manage sales plan with reps. 
Prepare detailed sales info, brand position and performance updates at regularly scheduled meetings. 

Regional Sales Manager 

Hire and train managers in 2 locations to create a strong retail sales team focusing on customer service, up-selling, add-on sales, and merchandising. 
Analyze sell through reports to capatalize on current sales trends. 
Create assortments and stock balance of products based on sell through. 
Forecast to create annual operating plan to stay within budget and increase net profit. 
Developed creative promotions to increase sales and margins. 
Strategically Purchased, planned, and merchandised inventories for men's, women's, shoes, and snowboard departments. 
Seek new trends and vendors to stay relevent. 
Attend trade shows: ASR, SIA, WWSRA, Magic, Agenda. 



General Retail Manager and Buyer  

Worked at Jack's Surfboards from 1992-1997 (Sales Associate) and 2008-2010 (General Manager and Buyer). 
Hire and train managers in 4 locations to create a strong retail sales team focusing on customer service, up-selling, add-on sales, and merchandising. 
Analyze sell through reports to capatalize on current sales trends. 
Create assortments and stock balance of products based on sell through. 
Forecast to create annual operating plan to stay within budget and increase net profit. 
Developed creative promotions to increase sales and margins. Strategically Purchased, planned, and merchandised inventories for skateboard and snowboard departments. 
Seek new trends and vendors to stay relevent. Attend trade shows: ASR, SIA, WWSRA, Magic, Agenda. 


General Manager and Buyer  

Manage all sales orders in the territory while always looking for opportunities to increase sales.
Present product line to buyers at tradeshows, showroom and in-store. 
Run technical product clinics. Involved in all promotions and demos. 
Part of Research and Development team for Analog Clothing softgoods and technical snow outerwear.
Part of Burton Snowboards/Analog Clothing rep group of the year in 2006. 

Sales Representative for Southern California, Arizona and Nevada

Manage all sales orders in the territory while always looking for opportunities to increase sales. 
Present product line to buyers at tradeshows, showroom and in-store. Run technical product clinics. 
Involved in all promotions and demos. 
Part of research and development team for Ride Snowboards hadgoods and softgoods. 
Ride Snowboards Rep group of the year in 2004.

Hire, train and manage employees in sales, customer relations and first aid at a skate park. 
Worked with local media, skate shops, schools, clubs and law enforcement to promote skateboarding in a positive light. 
Created events: skate contests, demos, music shows to draw customers to the skate park. 

General Manager

Find out detailed information about Ronald Enriquez,  in Huntington Beach , CA

Ronald Enriquez: in Huntington Beach , CA

Ronald Enriquez

Dragon Alliance, San Clemente, CA

Identity Boardshop, Buena Park, CA

Jack’s Surfboards, Huntington Beach, CA

Analog Clothing, Irvine, CA

Ride Snowboards, Seattle, WA

Brickyard Skate Park - Redlands, CA

California State Fullerton

Crafton Hills College