Alexa Lindsay

Alexa Lindsay

Brand management, MBA

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Summary

Currently in the coffee business as an assistant brand manager. I manage 4 coffee brands and have proficiency with packaging development, go-to market plans and sales support, P&L management, new product development, event and guerilla marketing, budget management, sponsorship and partnership opportunities, and in-market brand activation. Before brand management I spent 4 years in the digital marketing realm which incorporated email marketing, promotions, a loyalty rewards program, and CRM. I have a proven track record of leading and managing cross-functional teams to take products and programs from inception to launch.

When I'm not working I'm all about traveling and activities. I love all things sports and I'm down for trying any new outdoor (or indoor) activity. I love new experiences. My latest skill I'm trying to get semi-good at is surfing...it's a work in progress.

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