Alexa Lindsay

Alexa Lindsay

Brand management, MBA

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I'm a highly motivated and driven individual. I have mental grit and a passion for running, dance, outdoor activities, traveling, reading, and new experiences. I've recently completed my MBA at Michigan State University – The Eli Broad Graduate School of Management. I have a passion for brand marketing, CRM, and consumer insights.

I'm looking for a brand management or brand strategy role.

For over 3 years I worked at a leading digital engagement-marketing agency (HelloWorld, Inc) in Pleasant Ridge, MI where I worked with clients to create and execute interactive marketing initiatives through online promotions, with a focus on motivating specific consumer behavior. I also managed cross-functional teams for each project, including sales, strategy, interface development, software engineering, creative services, quality assurance, analytical, fulfillment, and legal.

I was the lead producer for a loyalty program with over 6M members and a budget over $3M. I managed the monthly maintenance as well as any new updates that were made to the website and promotional emails. Updates were made across the entire program, which was available in 16 countries and 11 languages.