Alexa Lindsay

Alexa Lindsay

Brand marketer and strategist, with a background in digital marketing
Location: East Lansing MI
Share profile


I'm a highly motivated and driven individual. I have mental grit and a passion for running, dance, outdoor activities, traveling, reading, and new experiences. I've recently completed my MBA at Michigan State University – The Eli Broad Graduate School of Management. I have a passion for brand marketing, CRM, and consumer insights.

I'm looking for a brand management or brand strategy role.

For over 3 years I worked at a leading digital engagement-marketing agency (HelloWorld, Inc) in Pleasant Ridge, MI where I worked with clients to create and execute interactive marketing initiatives through online promotions, with a focus on motivating specific consumer behavior. I also managed cross-functional teams for each project, including sales, strategy, interface development, software engineering, creative services, quality assurance, analytical, fulfillment, and legal.

I was the lead producer for a loyalty program with over 6M members and a budget over $3M. I managed the monthly maintenance as well as any new updates that were made to the website and promotional emails. Updates were made across the entire program, which was available in 16 countries and 11 languages.

Work Experience



Interests & Groups

  • Traveling
  • Reading
  • Exploring new cities
  • Wine
  • Coffee
  • Food
  • Trying new activities
  • Running
  • Volleyball
  • Yoga
  • Paddle boarding
  • Kayaking
  • Biking
  • Hiking
  • Soccer
  • Basketball
  • Softball
  • Pilates
  • no groups

Education History





Production/Product Management/Purchasing & Logistics  
Product Line Manager  
Trade Marketing Specialist  
Marketing | Branding | Analytics  
Revenue Management, Marketing Professional  
Business Development Manager - Outdoor & Bike  
Founder & CEO at Rad Season  
Customer Development Specialist  


Burton Snowboards
Hurley International
EMU Australia
Sport Chalet
Billabong USA
The North Face