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Global Director of Marketing

I'm a passionate marketing professional with over (10) years of big brand creative direction and experience, coupled with the tactical skill-set to execute and implement strategy on any level.

Global Director of Marketing and Ecommerce

•	Implemented and actively manage ecommerce/Amazon strategy to ensure organizational revenue/goal achievement
•	Successfully launched new WordPress site with 200% YOY growth through both paid and organic traffic
•	Developed annual marketing plan including ecommerce, Amazon, social media, e-mail, PR, ambassadors, event strategy
•	Onboarded and manage Amazon agency with both FBA and FBM channels to balance brand protection and revenue goals



Manage the largest single budget within a multi-national organization
Properly allocate funds to targeted model mix and geo-targeted focus units

North America Marketing Programs and Promotions Director

•	Gather requirements from regional marketing teams and deliver an effective seasonal marketing toolkit that supports local activation of global seasonal marketing initiatives
•	Develop new product marketing launches aligned with corporate brand vision to ensure consistent brand messaging 
•	Develop and manage GTM performance quarterly through key metrics such as ROI, budget adherence, etc.
•	Coordinate with product line managers to develop proper GTM marketing strategy to support retail/wholesale sell in/ sell thru
•	Manage annual/quarterly budget that supports print/experiential/digital marketing efforts
•	Manage ambassador/influencer product programs to increase organic brand exposure and consumer awareness 


Director of Marketing

• Develop all marketing collateral and strategy including national television commercials, digital and print for (13) in house brands
• Manage all ROI and analytics for each brand to determine successful marketing initiatives through quantifiable metrics
• Creative direct building and management of all in house websites, social, photo/video content and digital strategies
• Manage a team of (17) marketing team members to ensure corporate vision and sales initiatives are attained 
• Properly allocate marketing budget through proper channels, adhering to corporate goals


• Develop innovative marketing strategies to increase national market share and brand awareness
• Analyze market data to ensure ROI targets are met, as well as model focus incentives within geographical areas
• Work with creative agency to most efficiently implement digital marketing plans (Google Adwords, SEO/SEM etc.)
• Leverage corporate branding vision with consumer facing incentives to drive brand strategy
• Develop brand alliances with key industry influencers to leverage brand awareness and credibility
• Implement strategic retail marketing campaigns to drive consumer awareness and purchase intent


National Marketing Manager

• Developed key retail marketing agreements with strategic regional marketing partners
• Created retail merchandising and POP displays to drive retail product demand
• Increased wholesale unit sales and dealer engagement over 200%
• Successfully developed dealer network through strategic dealer development initiatives


District Marketing Manager

• Managed annual budget and allocated funds most efficiently between sponsorship and print/digital media advertising  
• Collaborated with creative art director to develop successful and strategic marketing campaigns to drive consumer awareness and create brand “heat”
• Developed key relationships with both endemic and non-endemic media channels to maximize brand exposure
• Created a corporate race team, which appealed to a broad demographic of consumers and aided in brand awareness as well as consumer confidence


Media Relations/Race Team Manager

• Ensured Suzuki was the most recognized motorcycle brand amongst top (7) endemic publications 
• Successfully managed press relations product budget to gain maximum exposure while attaining target ROI
• Planned and organized press releases of all upcoming product launches with corporate vision adherence  
• Established key relationships with non-endemic off-road motorcycle publications to broaden brand awareness


Off-Road PR Assistant Manager

Find out detailed information about Jackson Esselman, Global Director of Marketing in BEND, OR

Jackson Esselman: Global Director of Marketing in BEND, OR

Jackson Esselman

Aquaglide

BRP-(Bombardier Recreational Products)

DrinkTanks

Fly Racing/Western Power Sports

Kawasaki Motors Corp., USA

Yamaha Motor Corp. USA

Fly Racing

American Suzuki

George Fox University

George Fox University