Bike

Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Yoga

Health & Fitness

An ambitious, self-motivated & creative Merchandiser offering the following strengths:
• Develop product assortments based on sales analysis & trends
• Lead multiple teams toward a cohesive product strategy
• Balance sales quantities with gross margin for maximum financial return 
• Hands on experience in textiles, development & production
• In-depth consumer & trend analysis paired with the skill set to apply
• Balancing data & strategy with an innate love for product 


• Responsible for driving merchandising strategies & all operations for a global men’s skate brand
• Generated first ever seasonal development calendar & maintained throughout course of development cycle
• Built seasonal SKU plans based on manual reports translated into tangible data to analyze
• Implemented key processes for ensuring product delivers accurate & on-time
• Led buy meetings and made executive call on all final buy quantities
• Assorted & Purchased licensed boys’ assortment for first time on AYC E-Comm as source of additional revenue
• Met all key dates to execute first ever Product Lookbook for Fall 2016
• Boosted overall gross margin with a focus on printable tee segment of the business, formerly second priority to Cut & Sew
• Opened up new distribution channels with product designed through a more progressive lens
• Assisted in building domestic vendor base out of LA for "Made in USA" program. In charge of vendor communication/outreach, product assortment, costing nego

Merchandise Manager

Implemented merchandising strategy to shift a successful B2B business into a sought after consumer facing brand. Became
product strategy leader for all Women’s apparel (including SMU). Built key processes throughout development cycle. Key player
in building out company’s first PLM system.
• Managed Women’s Printable business comprised of 50 styles & 275 color choices while growing Wholesale business for both
U.S. & International.
• Carried out strategic shift to raise EBITDA by simplifying development process. Reduced fabric library & strategically narrowed
product assortment to drive higher volume by style.
• Guided all Women’s product throughout the development process by working cross-functionally with teams across 3 offices
cross-country. Resulted in comprehensive knowledge of the design process, product development & technical design.
• Key player in domestic & International brand alignment projects to build brand equity (Tesla, Beams, Isetan, Topshop UK)
• Worked intimately with 

Senior Merchandiser

Find out detailed information about Ruthann Clawson,  in Los Angeles, CA

Ruthann Clawson:  in Los Angeles, CA

Ruthann Clawson: in Los Angeles, CA

Ruthann Clawson

Asphalt Yacht Club

Alternative Apparel

The Fashion Institute of Design & Merchandising

The Fashion Institute of Design & Merchandising