I am a marketing professional with broad spectrum of experience and extensive understanding of the consumer goods, retail and consumer durable Industry with companies and brands like Unilever, Philips Televisions, Coty. I have hands on experience in managing Brand Activation plans, Digital Marketing, Content Development, developing strategic brand development plans, GTM strategies, budgeting and P&L.
During my tenure at Philips Televisions, as part of the Marketing team i worked on existing and new category launch plans and successfully rolled out the 4K UHD Television line through an exclusive launch with key online retailers. Both seasonal and festive campaigns were supported with digital display advertising targeted at high engagement and traffic at both e-store and in-store. I not only actively managed content for both website and social media pages but also introduced successful content integration across channels through content promotion such as Influencer activities like Tech blogger meet, leading blogger engagement with customers in-store, Blogs, Vlogs, un-boxing videos as well as integrating the in-store experience online through various promotions & engaging content on Philips online store. I also managed the product life cycle management of the existing line through Innovation, commercialization and EOL cycle and exclusive portfolio management for Philips E-portal and trade partners like amazon.
An experience of 10 years in both agency as well as brand side makes me understand and overcome the challenges faced by a marketer in a market place as well as in campaign creation, brand building. I have worked on projects from conceptual stages and seen them launch in market through successful GTM strategies. Having an experience of trade marketing, advertising and digital marketing helps me understand the pulse of various cross functions in an organization and formulate better campaign roll out plans focused and tailored for consumers, retailers and trade partners.
Should you require any further information or wish to look at my work samples, please let me know. In the meantime I sincerely, thank you for all your time to read my application.