After spending about two decades managing international clients at some of the worlds highest ranked brand and ad agencies in both Europe and the US (Wieden & Kennedy, Razorfish, Liquid, Forsman & Bodenfors), I spent the last three years as Brand Connector (aka Marketing Director) at Nutcase Helmets here in Portland.
There I got to build a great marketing department of five, managing all marketing activities in the US and 35 country subsidiaries. A lot of my initial work was foundational, I developed the first ever brand platform, audience profiles, marketing strategy and budgets, and was able to create an omni-channel approach based on social media, email, blogs, sponsorships and events, all driving traffic to a multi-national site with 20+ localized instances and a US e-store with 20-40% growth every year.
My work on a daily basis supported international distributors as well as about 25 independent US sales reps with all marketing and sales materials, covering two new product launches and the development, sourcing and distribution of a global POP program and event kit. One of my favorite achievements was the conception of Nutcase Unframed, an artist collaboration program that generated global brand awareness with new audiences far beyond the scale of the marketing budgets.