Philip Mascher: Founder
Philip Mascher
Founder
United States
Skills
No information
Interests
Camping
Outdoor explorations
Mongolia
Sweden
Summary
Activity
Projects
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Work experience
Globe Ally
Founder | 02/2016 - Current
GlobeAlly helps businesses grow globally. We specialize in market strategies, brand and product marketing and team development. Our 40-years of experience growing international businesses and living in the US, Japan, Germany, France and Scandinavia informs our solutions for different stages of realizing international opportunities for small to midsize companies as well as governmental organizations.
Nutcase Helmets
Marketing Director | 04/2013 - 01/2016
Hired & trained a marketing department of five and managed all marketing activities in the US and 35 country subsidiaries. Developed the brand platform, audience profiles, marketing strategy and budget for an omni-channel approach based on social media, email, blogs, sponsorships, events and strategic partnerships driving traffic to a multi-national site with 20+ regions and US e-store with 20-40% growth every year. Supported international distributors with all marketing, covering new product launches, and a global POP program, and conceived of Nutcase Unframed, an artist collaboration program that generated global brand awareness far beyond means and expectations.
Pollinate Agency
Client Director | 09/2012 - 02/2013
Responsible for strategic development and day-to-day leadership of the agencies largest account, Sur La Table, covering everything from brand strategy evolution to ongoing digital and traditional campaigns with the fast-paced activities typical for retail. Engaged in new business development, Pollinate won 4 new clients during my tenure.
Liquid Agency
Client Director | 01/2010 - 08/2012
Responsible for new business development and client satisfaction. Grew the agencies’ relationship with Microsoft to include several new business units and reached preferred vendor status. Initiated partnerships with Keen Footwear, New Deal Distillery and Biamp Solutions. During my tenure with Liquid, agency revenues grew by 70%.
Forsman & Bodenfors
Client Director | 06/2005 - 12/2009
Managed the Ikea advertising account including strategy development and planning of integrated campaigns, as well as representing the agency at Swedish and international industry events. One year after taking on the account of over ten years, Ikea agency revenues more than doubled, and ongoing work relationships with Ikea US and the global client organization were developed. The agency Ikea team won over 50 ad awards during my tenure, an Ikea campaign site was ranked the worlds most awarded digital project in 2006 by Creativity Magazine, F&B was named digital agency of the year at the Cannes Lions 2007 and ranked number 3 globally on the ‘07 Gunn report.
Razorfish
Client Director | 06/1999 - 06/2005
Responsible for management of Microsoft client relationship and new business efforts. Grew a relationship with Microsoft from a packaging assignment to an ongoing integrated marketing partnership with annual revenues over $5MM. Projects included brand and communications strategy, corporate identity, packaging, print collateral, web design, and events. In 2007, Avenue A / Razorfish was purchased by Microsoft.
Wieden & Kennedy
Account Executive | 09/1992 - 03/1994
Handled three product categories within Nike’s fastest growing division, Nike International. Built awareness of the global brand in new markets by developing both regional and pan-cultural advertising. Campaigns included TV, print and outdoor media, and were targeted towards Asia, Latin America and Europe. During my time on the account, the number of targeted countries doubled to include China, India and several countries in Latin America.
Education history
Berghs Advertising and Marketing Institute
Certificate | 1989 - 1990
Cabinetmakers Guild of Master Workmanship
Journeyman's Certificate | 1986 - 1988
Portland State University
Certificate | 2012 - 2013
Connections
Companies (0)
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