Yoga

Sailing

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Executive Director, Marketing & Communications

I am dedicated to analyzing markets and end consumers to develop and maintain the most effective branding efforts, and forecasting future market conditions in order to execute marketing strategies. Skilled creator of multi-media content with a relevant and engaging message which results in superior customer experience and higher loyalty. I’m especially passionate about innovative sustainable business structures and how you engage consumers in these practices.

Build brand awareness via social media networks and sharing of relevant marketing initiatives. 
Analyze market trends to establish differentiated product offering., focusing on brand’s product quality and sustainable, eco-friendly business practices. 
Responsible for formulation, direction and coordination of marketing activities and policies designed to promote company products and drive sales, in coordination with relevant promotion initiatives.
Grew business from scratch to 15 suppliers in Puerto Rico and 5 in Virgin Islands, with a strong pipeline. 


Oversee company’s multimedia marketing efforts and edit content to boost customer engagement and sales.
Crafted and directed company’s KICKSTARTER campaign which was successfully funded in April 2016, exceeding its funding goal of $21,500 to $24,941.  

https://www.kickstarter.com/projects/514844191/lucia-patisserie-taste-the-love

Manager, Marketing & Communications

Directly responsible for studio’s email and social media communication, actively created relevant content to reach our customer base & untapped markets.  
Handled scheduling of special events, workshops and trainings to come and created corresponding marketing material to ensure optimum turnout, promoting in varied media outlets. 

Assistant Manager, Marketing

Find out detailed information about Camila M. Merino, Executive Director, Marketing & Communications 

Camila M. Merino: Executive Director, Marketing & Communications

Camila M. Merino

Lattuga Organics

LUCÍA PÂTISSERIE

Sadhana Healing Arts

Florida International University

Purdue University