Bike

Creative Agencies

Lifestyle

Outdoor

Yoga

Content & Social Media Strategist

Any chance I get, I'm on my bike, a backpacking trail, a rock wall, or a yoga mat--and I want to work with people who get it. Along with a Master's in Communications from USC, I have 10 years of multifaceted marketing experience under my belt, ranging from traditional print media and advertising to social media and blogging. While I've honed my professional skills largely in the fast-paced gaming industry--I've worked at both large publishers and scrappy startups--it was my time manning social media marketing at an outdoor retailer that made me truly love what I do.

I oversee the planning, creation, and scheduling of all marketing-oriented content for this virtual reality gaming startup based in Los Angeles. During my tenure, I've tripled their social media following and engagement across all platforms, as well as establish distinct voices for both the studio and game brands. I also represent the company at industry events and interface with media and influencers.

I've worked both in-office and remotely for a variety of high-profile clients on per-project and contract bases.

Freelance/Contract Writer

As a crucial member of this exponentially growing outdoor retailer's small but mighty marketing team, I blend strategy and creativity in developing effective methods for promoting the Gear Coop brand and its unique selling points. Among my many responsibilities, I keep website content updated and refreshed; maintain our social media presence through Facebook, Instagram, and our company blog; oversee and execute large-scale events that pull upwards of 700 people; write persuasive pitches to large brands to establish mutually-beneficial relationships that extend to product donations, athlete sponsorships, and events; and build promotional campaigns on Google AdWords.

Marketing Specialist

At the global headquarters of the world’s #1 telescope maker, I oversaw a six-person team and was responsible for planning, executing, and approving all marketing and public relations strategies in both the domestic and international markets. On the managerial side, I delegated tasks, managed budgets, provided guidance on projects, and reviewed proofs of all graphical and printed materials, including packaging, social media posts, advertisements, and promotions. I also drafted press releases and company statements, coordinated all trade show logistics, and worked one-on-one with our company’s copyright law team.

Assistant Marketing Manager

I created marketing, public relations and consumer-facing informational materials for INSTEON, one of the most advanced home automation product lines in the industry. Along with drafting and editing press releases, email blasts, user manuals and catalog and packaging copy, I also oversaw industry award submissions and designed layouts for print ads, quick start guides and downloadable informational materials.

Technical Writer

I handled communications for 5,000-plus employees located around the world. My job entailed managing and creating editorial content for the global intranet, working with game development and licensing teams to coordinate internal promotions for upcoming games and products and drafting company-wide communications for executives. Additionally, I supported the public relations and events teams, including liveblogging and coordinating B-roll footage shoots at BlizzCon 2010; working onstage with G4 at the official midnight launch of World of Warcraft: Cataclysm; and assisting with Make-a-Wish Day on campus.

Internal Communications Coordinator

Find out detailed information about Lauren Irvine, Content & Social Media Strategist 

Lauren Irvine: Content & Social Media Strategist

Lauren Irvine

Survios

Freelance

Gear Coop

Celestron

INSTEON

Blizzard Entertainment

University of Southern California

Whittier College