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I am an accomplished Product Manager with a MBA from Marshall School of Business and over 10 years of experience in making products customers love. I am proficient at building high performance cross functional teams that design, build and roll-out products that deliver the company’s vision and strategy.

Previously I was the Director of Product Management at Centric parts where I increased revenue by bringing new product lines to market and increased profitability by improving business processes and negotiating with suppliers.

I have found the leadership portion of my functions the most challenging and the most rewarding. With my teams, I believe in empowering and enabling others. I place an emphasis on clear communication, transparency, and listening. I enjoy creative and collaborative solutions that provide mutually beneficial results.

My specialties include product roadmaps, business cases, strategic planning, forecasting and budgeting, process improvement, b2b and b2c marketing, vendor negotiations, project management, data analysis, and excel macros (vba).


Determined product portfolio based on customer needs and market trends. Oversaw cross-functional product teams that managed all aspects of product life-cycle – from development to retirement.

•	Analyzed market trends and led cross-functional product team to launch StopTech Street Brake Pads. The newly launched program performed to forecasted sales and will receive additional resources to grow and acquire market share.
•	Performed trend analysis and created a new forecasting model for brake rotor and caliper re-manufacturing product lines. Initiated a vendor-managed inventory program which improved cash flow by an average of $2.2M per month for brake rotors. Inventory for caliper re-manufacturing was reduced by $3.9M in 2016FY.
•	Production capacity for cryogenic rotors was not sufficient for the increasing customer demand and delivery performance started to suffer. Established additional production capacity from an external source and product was delivered on-time and in-full by the 

Director, Product Management 

Worked closely with engineering, operations and strategic partners to identify and evaluate and execute on new opportunities by bringing new products to market and optimizing existing product lines.

•	Identified market trends and developed additional product lines that packaged brake pad and rotors. The new product line provided a $357,000 increase in revenue, a 54% increase to the existing brake kit product segment with no increase in inventory at product launch.
•	Created and monitored production and inventory KPIs. Based on the data, operational bottlenecks were identified and removed which increased fill rates by 21.6% on Stainless Steel Brake Lines and 24.5% on Sport Rotors.
•	Implemented balanced scorecard that strategically prioritized product development projects and aligned priorities among departments to reduce the length of meetings.
•	Restructured product pricing tiers and attributes in company catalog and inventory systems to boost customer satisfaction.


Product/Category Manager – StopTech Brand 

•	Generated market pricing analysis and adjusted Stainless Steel Brake Line pricing to produce revenue increases of 44% in 2013, 46% in 2014, and 31% in 2015.
•	Identified supply chain constraints and shifted annual inventory forecasting schedule by 3 months to give production more time to meet seasonal inventory targets. Lead times were improved by 76% and customer satisfaction increased.
•	Reduced executive’s time required for monthly sales and commission analysis by 87% through Excel macros that removed repetitive actions and formatting.
•	Measured market demand to support and drive development workflow for a lower-cost big brake kit that became the top-selling SKU in product segment.


Sales & Operations Project Manager 

•	Based on market trends and demands, developed race inspired big brake kit product line to enhance brand image and produce $600,000 additional revenue (2012 FY).
•	Oversaw cross-functional team to design, develop, and launch www.stoptech.com, a vital tool that contributed towards the 25% revenue increase in 2012 and a 2012 American Web Design Award recipient.
•	Initiated and established social media strategy on Facebook, YouTube and Twitter which contributed towards universal awareness of the StopTech brand throughout the automotive aftermarket industry.
•	Created and managed strategic partnerships with market influencers which doubled Facebook following in 1 week.


Sales and Marketing Manager – StopTech Brand

Find out detailed information about Howard Hsia (Shiàw),  in Tustin, CA

Howard Hsia (Shiàw): in Tustin, CA

Howard Hsia (Shiàw)

StopTech/Centric Parts

StopTech/Centric Parts

StopTech/Centric Parts

StopTech/Centric Parts

California State University Northridge

USC Marshall School of Business