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Sales and marketing in the outdoor industry

An achievement oriented international sales and marketing professional with broad based business accomplishments founded on the ability to generate innovative sales and marketing strategies as well as brand leadership. Background includes the establishment and leadership of an international sales team including all aspect of planning, budgeting and forecasting for over 3,200 retail stores in North America. Strengths in team leadership, brand management, planning and implementing innovative solutions. 

I thrive on leading teams and creating innovative multi-channel plans to build brand equity. My expertise and experience align sales, marketing, and the product development cycles together to deliver on the desired growth objectives. I have a proven ability to communicate with all levels of management, associates, partners, and vendors to ensure expectations are clearly defined and met.
Working for a small to medium size vertically integrated company, with over 300 employees in manufacturing, wholesale, mail order, e-commerce along with a national retail presence has provided me with an extensive base of knowledge sets in marketing, sales and communications. My responsibilities have focused on full P&L ownership, turn-around objectives, and operational standards to increase deliverables. 
As Vice President of Sales and Marketing I was responsible for developing and coordinating all initiatives for North American wholesale division as well as overseeing the marketing department. I was responsible for the transformation from a traditional direct marketing approach (catalogue production and distribution) to a pure digital marketing approach. This involved (but was not limited to) redevelopment of a web site/ SEO, creating digital outreach campaigns (consumer and trade), privacy compliance along with building a multi-channel, multi language forward looking marketing calendar.  I built a KPI program across the department ensuring responsibility for all team members.
My sales (B2B) leadership grew the division into a distribution business consisting of over 4600 retailers including Cabela’s, Bass Pro, LL Bean, REI, Dicks Sporting Goods, Atmosphere (a CTC banner) along with a large core of independents. I established distributors in Australia, Japan, Korea, New Zealand and Chile.  I have extensive experience in trade show management, consumer POP up events, establishing independent sales rep networks, negotiation in vendor agreements along with very strong business development skills. I established a 'data driven' decision-based system to improve upon sales preference by investing into better MIS systems and people. 


Vice President Sales and Marketing 

Find out detailed information about David Kappele,  in Toronto, ON

David Kappele: in Toronto, ON

David Kappele

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