Fashion

Lifestyle

Moto & Powersports

Licensing, marketing and business development acumen encompasses:  launching numerous licensed products; acquiring some of the world’s top properties; creating and executing strategic marketing and licensing plans and budgets; authoring white papers, national and international licensing agreements, private placement memorandums and franchise/affiliate agreements; brand management; merchandising; and strategic partnerships/alliances. Licensing - Developed and executed licensing strategies, concepts and sales presentations for both global organizations and start-ups. Licensed: apparel, accessories, sporting goods, home déc, toys, electronics, plush, automotive aftermarket, etc. Licensed product concepts and media to partners in 100+ countries

•	Built a brand and support team providing leadership, analysis, direction, management, communication and continued to meet goals, elevate the brand direction/vision and take it to the next level -- gaining consumer awareness, retail space and overall exposure.
•	Developed the brand strategy and vision for our main licensing client, Firestone/Bridgestone globally while maintaining the clients brand objectives. 
•	Overhauled the existing licensing structure and mindset, returning it to profitability, with consistent YoY growth.
•	Developed business plan for global market penetration, as well as group-wide exploitation strategy.
•	Licensing business development outbound agreement negotiation, audit settlements, contract addendums/amendments. 
•	Support licensees in the development and sell-through of licensed products by providing them with the necessary sales tools, marketing and brand product expertise.
•	Lead the product approval process in concert with the Firestone’s brand tea

Vice President – Licensing Division 

•	Responsible for brand strategy, product concept development, license sales and negotiation, and client/licensee management for the world’s largest Corporate Trademark Licensing Agency. 
•	Manage global licensed product portfolio involving hundreds of products in a wide variety of categories generating millions of dollars in annual revenue for corporate trademarks such as: General Motors, Lockheed Martin, American Airlines, Whirlpool/Maytag, Local Motion and others. 
•	Identify, select, negotiate, close business relationships and successfully work with licensee partners to develop and implement strategic business plans that grow domestic and international licensing revenue and build clients market position.
•	Develop program strategy, QA process, procedures/guidelines, merchandising concepts, and go-to-market plan.
•	Manage brand license sales for a broad range of categories such as consumer electronics, footwear, accessories, toys, paper goods, gifts, novelties, sports equipment,

Director of Licensing / Client Services Manager

•	Key executive in charge of driving corporate marketing, branding and business development efforts to significantly grow revenue, market share and brand equity through aggressive licensing activities.
•	Developed and implemented licensing policies and procedures that ensured the organization’s intellectual property and license revenue streams were adequately protected.
•	Worked with commercial Business Development to license/acquire new technologies and capabilities and to license ETC Solution’s proprietary educational technology to distance education and corporate training providers.  Established service level agreements (SLA’s) for services and products. 
•	Participated in the identification of customers/clients who may have been out of compliance with their respective agreements, and developed action plans to re-institute and/or maintain compliance in the interest of recovering potentially lost revenue.
•	Managed the activities and training of geographically dispersed sales tea

Director of Global Licensing and Marketing

•	Directed global licensing, marketing, brand management, advertising, and business development efforts worldwide. 
•	Solely responsible for implementing and managing the company’s licensing program through aggressive negotiations, business plans, skilled presentations, analysis, and forecasting, while ensuring the highest possible ROI and lowest minimums and royalties.  Newly obtained licenses included: The NBA, Santana, Lisa Loeb and Everlast Worldwide. 
•	Planned and administered the company’s marketing operations budget, supported regional and global marketing budgets. 
•	Worked with VP of Sales and Marketing to develop and execute annual marketing plans for all categories and brands.
•	Played a leading role in the formulation of plan strategies and tactical plans including: license acquisitions, target market, positioning, message, media, promotion, merchandising, and publicity. 
•	Oversaw creative development and execution of the visual merchandising direction for all Optima

Director of Marketing and Licensing

•	Responsible for all brand management and licensing activities, ensuring that all products met the licensor’s requirements, maintained the look and feel of the licensed property, and was approved by the licensor prior to the manufacturing process. 
•	Contributed to the license acquisition and successful product launch of the new John Deere and Via Spiga collections, as well as the licensor management of the traditional company brands such as Stetson, Sophia Loren, Gloria Vanderbilt, Invincilites, Sperry Top-Sider, and many private labeled house brands. 
•	Headed all licensed product launches from concept to the end, orchestrating the design, marketing, and sales teams to ensure that all products were launched in a timely, long-lasting, and profitable way, while staying within budget. 
•	Prioritized and balanced resource allocation throughout each region and set regional marketing investment strategies.  
•	Maintained the standards of fiscal responsibility in managing expenses, but

Marketing Manager

•	Managed all marketing, licensing, promotions, sales, advertising and public relations efforts globally. 
•	Oversaw the online concert promotions programs by licensing live and archived entertainment content, and utilizing the pay-per-view and/or sponsorship/advertising business model to obtain revenue by providing sports, music and other types of entertainment content to be broadcasted via the Internet. 
•	Established strategic direction, recommended growth opportunities, and developed business solutions to meet or exceed market challenges and ensure profitability, as well as client satisfaction.  
•	Created agreements with large entertainment companies such as AOL, Don King Productions, Live Nation and Clear Channel to cross-promote entertainment events and obtain advertising and sponsorship dollars to maximize the profitability of each and every entertainment event; produced all revenue agreements between the artists, their labels, venues, management and online/offline promoters

Director of Marketing & Entertainment Licensing

Find out detailed information about Joseph De Marzio,  in New York, NY

Joseph De Marzio: in New York, NY

Joseph De Marzio

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