Lucas George

Lucas George

CEO

Share profile
Summary

Launched the Lifestyle Marketing Agency PEERLESS GROUP in April 2012. Some current and past clients include; Redbull, VICE, Skullcandy, YouTube, Bittorrent, Pepsi, Sapporo, Corzo Tequila, Hasselblad, Ernie Ball, Liquipel, Uber, Honest Tea, Osiris Shoes, Aerial7, Corzo, Silverback, Lindsey Stirling and more. Helped take Skullcandy from $40 million annual revenue to a $200+ million annual revenue company. Brand placement and product seeding to thousands of taste makers, musicians, athletes, celebrities ect. To name a few media outlets; Jimmy Kimmel show, Rolling Stone Magazine, SPIN.com, FUEL TV, George Lopez, VICE, 944 Magazine, Music Connection Magazine, NY Times, DJ Times, major music videos and MTV to name a few. Executed specific marketing needs for Skullcandy throughout the IPO process in order to go public. 1k+ events and brand activation executed under my supervision. Ranging from festivals, tours, trade shows, retail support to action sports events. Organized and produced 100+ videos. Exclusive unique content. Music supervision and sound design. Licensed/Supervised 1,000+ songs for video. Produced 100+ professional photo shoots with artists/musicians of every kind. Catalyst in building key relationships, ultimately securing national distribution for Skullcandy in Guitar Center, Best Buy, Zumiez, Pac Sun, Staples, Tilly's and AT&T. Built Skullcandy's entire entertainment marketing department in 3.5 years from ground zero. Created and executed the worlds largest remix competition, per length of time running. In partnership with Snoop Dogg, Skullcandy and Indaba Music. Solid key relationships within the Music, Entertainment, Film and Action Sports industry. Recording Engineer, Producer and Editor. Produced, recorded and edited multiple bands. Key product collaborations with influencers, musicians, brands, celebrities, athletes, etc.

Connections