RJ Granchelli


Retail experience expert, with 15 + years tenure. I help organizations leverage strategic change and innovation within their brand experience. With more of a decade of tactical execution, strategy, and leadership within cross-functional teams, I enjoy conceptualizing and implementing purposeful innovation in real-time, to round out the entire journey, not just a segment of it. I lean into projects that enable personalization, that empower store staff, and unify the sales floor experience with digital commerce. My goal is a seamless experience, driven by brand love, at every touchpoint.