Fashion

Lifestyle

Music

Outdoor

Loyal alumni of virginia tech

Diehard dodgers fan

Collector of vinyl records

Wanderer of outdoor trails

Pb&j sandwich aficionado

•  An energizing, diversely skilled senior product manager with 5+ years of experience building brands and driving revenue growth through innovative strategy, exceptional project leadership and a meticulous focus on financial performance.
•  An unflappable problem solver who juggles multiple tasks simultaneously and works with confidence and ease across multiple categories associated with both Asia sourcing and domestic manufacturing.
•  A dedicated contributor who excels in delivering the right tools, resources and support – at the right time – with little or no direction. Able to anticipate coworkers’ needs and then respond in a decisive, impactful manner.
•  Highly regarded for ability to employ an enthusiastic, caring attitude with active listening to build trusted relationships that motivate team members to go the extra mile.

Aggressively recruited to help completely rebuild marketing and new product development department for Precision Pet Products. Quickly promoted to Senior Product Development Manager after demonstrating strengths in product innovation and customer engagement. Retained by Petmate (following company acquisition) to drive integration of product lines, manage strategic factory consolidation initiative and drive overall category growth.
•	Delivered $500k in annual cost savings through product assortment integration and vendor consolidation efforts across multiple product categories. Efforts streamlined overseas production by increasing factory purchasing power and reducing company freight costs.
•	Strategically sourced a product line extension that generated an additional $3.5 million in new revenue. Adjusted product mix led to a 3% reduction in annualized product costs for the category.
•	Developed an optimized, consolidated direct import container program to leverage factory stocking plan and shorten customer lead time. Created an easy order cubing tool for customers to utilize when placing orders.


Product Manager

Recruited into a hybrid role that combined merchandise development with strategic sourcing for clients in the music, television, and film industry. Owned all phases of Stage-Gate project management process – ideation, design, research and development, cost analysis, sourcing, and product launch.
•	Developed, designed and sourced $150k in exclusive, limited edition fan merchandise for The Grateful Dead’s 2015 ‘Fare Thee Well’ concerts in San Francisco, CA and Chicago, IL. Commemorative assortment included apparel, accessories, home décor and novelty gifts.
•	Contributed to 40% annual growth in Sourced Product Revenue for fiscal year 2013. Built processes and established structure around new product sourcing for existing clientele.

Product Development Manager

Hired to support the Director of Marketing by executing marketing plans for live events. Planned and implemented multichannel marketing campaigns through strategic placement of advertising and promotions across radio, television, outdoor, and online platforms.

Marketing Coordinator

Find out detailed information about Paul D. Lanham,  in Arlington, TX

Paul D. Lanham: in Arlington, TX

Paul D. Lanham

Petmate d/b/a Doskocil Manufacturing Inc.

Delivery Agent

SMG Worldwide Entertainment (John Paul Jones Arena)

Virginia Polytechnic Insitute and State University (Virginia Tech)

Virginia Polytechnic Institute and State University (Virginia Tech)