Bike

Golf

Outdoor

Snow

Founder & Principal 

Passionate, strategic, and results-driven professional, offering comprehensive experience in sales management, marketing, revenue generation, and consultative based selling in the premium Consumer Goods business with a focus on Sporting Goods, Footwear and Apparel. Equipped with proven adeptness in initiating internal and external change toward company growth through leadership, motivation and staff coaching. Effective at establishing and maintaining positive relationships and working effectively within fast-paced and competitive environments. Known for exceptional ability to spearhead business development without sacrificing profitability or long-term opportunities.

Founded event marketing and production company that produces a unique and engaging annual outdoor athletic event at Keystone Resort – 9280 Pond Hockey Tournament.  Hosting 1,400 athletes and 2,500 guests to the resort.

 - Conceptual design and launch of annual consumer event in conjunction with Vail Resorts.
    Developed intriguing and memorable brand identity, event visuals and marketing platform.
 - Forged key partnerships with major consumer brands – Red Bull, Pabst, Gatorade & Spyder among others.
 - Partnered with Colorado Avalanche (NHL) to build a co-branded event within an event to support their grow-the-game 
    community efforts. 
- Successfully grown into the largest all-ages outdoor hockey event in the country.


Leading sales team for disruptive MAP and Sales policy monitoring and enforcement SaaS company.

Vice President of Sales

Management and budget responsibility for Chemical sector for the Americas.  Set strategic direction for technical sales team in an evolving marketplace while balancing the relationship between the existing customer base and industry heavyweight HD Supply/White Cap.  Development of a “connective tissue” approach to support sales opportunities across internal business sectors.  Ownership of cross-functional relationships with product, planning and procurement teams to assure an uninterrupted inventory pipeline.

Director of Business Development

Hold full accountability in handling business across the largest US retailers in a challenging margin pressured, seasonal-sales channel.  Developed and executed sales plans that considered forecasting and sourcing challenges of order fulfillment to US retailers from a Canadian based headquarters and distribution hub.  Clients include specialty retailers Dick’s Sporting Goods and Modell’s Sports in addition to Wal-Mart and Target in the mass-merchant channel. 

National Accounts

Management and budget responsibility for $35M business across 5 independent sales agencies with 15 executives. Expertly manage and aligned sales team with strategic accounts to increase market share while maximizing margin and limiting backend exposure. Set strategic direction in shrinking, independent channel in an effort to keep business portfolio diversified while optimizing market penetration.

Regional Sales Manager

Owner and President of sales agency representing consumer goods companies, with a focus on Sporting Goods, Licensed Apparel and Footwear.  Agency serviced companies of all sizes from independently owned brick and mortar stores, professional sports teams, Ecommerce only operations to some of the largest retailers in the country including The Sports Authority and Famous Footwear.  Companies represented include CCM Hockey, Reebok, Rockport, Fit Flop, Keds, K2 and Helly Hansen.

President 

Find out detailed information about Geoff Dell, Founder & Principal  in Parker, CO

Geoff Dell: Founder & Principal in Parker, CO

Geoff Dell

MGD Events Inc

MAPP Trap

Dayton Superior Corporation

CCM Hockey (adidas Group)

Reebok CCM Hockey (adidas Group)

Defgel Enterprises