Bachelor of Arts: Communications: Advertising & Public Relations

Music

Fitness

Entertainment

Books

New media

Marketing Coordinator, Artist Manager & Event Coordinator

Events & Promotions

I'm an educated, entrepreneurial-minded, marketing professional with 8 years of entertainment branding experience. My aim now as I enter my post-academic life is to gain profound experiential knowledge of marketing and master the skills necessary to become a player of impact within a team that recognizes my potential. 

Ideate promotion strategies and tactics to increase guest attendance and sales at events.
Prepare and execute promotional social media campaigns for events.
Develop unique social media presence for artist by producing original, creative and professional content.
Lead artist into more lucrative careers by increasing booking rates by 300%.
Manage talent bookings for artist by building and maintaining relationships with key industry professionals. 
Leverage technical resources to design and create campaign deliverables, including e-mail invitations, e-flyers and marketing videos.

Created effective messaging using language, graphics, and marketing collateral.
Devised email marketing strategies, including industry segmentation, auto responders and drip campaigns.
Collaborated with designers and the editorial team on marketing materials.
Managed project deadlines and monitored milestones through completion stage.
Composed and updated website content regularly.
Developed and managed print product support documents, including, but not limited to: specification sheets, manuals, and guides. 
Utilized FUTEK's CMS (Content Management System) and CRM (Customer Relationship Management) programs daily.
Assisted in Public Relations functions such as: Press Releases, Newsletters, Product Promotions, and Application Features. 
Participated in event planning for trade shows and marketing events.


Marketing Associate / Intern

Ideated marketing strategies to increase guest attendance and venue sales.
Created and planned social media campaigns.
Acted as a venue liaison for 102.7 KIIS FM VIP Guest.
Coordinated and managed promotions team.
Ensured that event campaigns were executed within strict deadlines.

Nightlife Director

Administrative duties included; photocopying, filing, faxing, sorting mail, managing incoming and outgoing packages. 
Trained new employees on position principles and company procedures.
Managed daily bank deposits.
Prepared weekly schedules and reports for packages, faxes, conference rooms and postage.
Ordered and distributed office supplies while adhering to a fixed office budget. 
Answered incoming and outgoing calls while recording accurate messages.

Administrative Assistant

Find out detailed information about Will Briseno, Marketing Coordinator, Artist Manager & Event Coordinator 

Will Briseno: Marketing Coordinator, Artist Manager & Event Coordinator

Will Briseno

Ambiance Entertainment Group

FUTEK Advanced Sensor Technology

102.7 KIIS FM DJ Alex Dreamz / Clubkillers.com

Premier Business Centers

California State University of Dominguez Hills

Orange Coast College