Walter Lockhart

Walter Lockhart

Global Director of Marketing/Brand

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Summary

Passionate marketer and innovative product professional with a proven background in creating and driving brands, product development, effective product launches and life cycle management to meet company profitability and growth targets. Expert in identifying market and consumer needs who has yielded in the conceptualization of groundbreaking products, development of effective 360-degree activation and delivery of award-winning advertising campaigns that build brands and deliver results.

Core Competencies

- Branding Strategic/Tactics
- Marketing Communication
- New Product Development
- Strategic Planning
- Social/Influencer Pairing
- International Support
- Cross-Team Leadership
- Project Management
- Product Segmentation
- Asia Manufacture Relations
- Consumer Trend Analysis
- Communication Skills
- Event/Athlete Management

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