I am Ben Sims and I have been a Hyperlite Sales Rep for 17 years. I started as a tech rep in a van chasing the dream and quickly was offered the Rocky Mountain Territory within 6 months. I have grown with HO over the last two decades and am now the South West Sales Manager out of California. I was also promoted to cover the sales projections, presentations and buyer relations for the National Accounts. Relationships are everything - I respect and put great effort in communicating well with all of the players- the factory, the reps, the riders, the dealers and the key customers. I coordinate the efforts of over 40 dealers, dozens of pro riders, hundreds of promo families and countless co-sponsors to put on epic demos, tournaments, events, charities and educational clinics for one purpose- to grow our sport, share the passion and to sell more product for my company. I live and breathe the lifestyle I sell and have had great success because of an old school tireless work ethic and genuine excitement for the sports industry.