Travel

Photography

Video production

North American GM

I grew up in the mountains, and found my passion for snow and adventure at a young age. Since I was two years old I have been on skis, pursuing my passion of making it a career, either athletically or as an action sports industry veteran. I am very fortunate that my passion for skiing and the action sports world in general has crossed over into my professional life. 

I have focused on managing and directing the creation of all brand creative, managing budgets, conceptualizing campaigns, as well as executing media plans I have created in sport categories for print, web, event activations, and social media initiatives in snow sports, BMX/Downhill and Enduro biking, and surfing. Additionally, I have handled all U.S. based PR, and managed a European firm for all EU needs, announcements, outreach, and have created innumerable contacts with industry, media, and athletes within the world of action sports. 

Responsible for managing and executing all current creative projects and accounts, as well as securing new business through customized and creative pitches to potential clients to cooperatively develop creative strategies tailored to individual client needs and desires by managing a team of internationally based designers, filmers, photographers, and producers.

General management and oversight of brand marketing, advertising, and global communication of both Anomaly Action Sports brands (Shred Optics and Slytech Protection) in the following markets: Freeskiing, Snowboarding, Alpine Ski Racing, Mountain Biking, BMX, Surfing

Oversee and manage five employees to conceptualize and coordinate campaign and activation strategies, tactics, and execution surrounding our elite teams of athletes, differential marketing initiatives, and premium products.

Responsible for:
•	Global Media Planning, Athlete integration and activation, Budget Allocation, Print, Digital and Social Media Advertisement Design, Brand site content production and coordination, Domestic and International PR Outreach, and execution of global print, digital, and social campaigns and communication.
•	Event Planning, Photo and Video Shoot Planning and Execution, Consumer Catalogs, Monitoring market trends, Researching consumer markets and competitors, Positioning specific products and

Brand Manager

Pitch, research, and write sports news and personal interest pieces in and surrounding the alpine ski industry leveraging on relationships with athletes, coaches, national teams, and industry employees.

Staff Writer

Find out detailed information about AJ Avrin, North American GM 

AJ Avrin: North American GM

AJ Avrin

True Color Films

Anomaly Action Sports

Alpine Press

University of Denver