I grew up in the mountains, and found my passion for snow and adventure at a young age. Since I was two years old I have been on skis, pursuing my passion of making it a career, either athletically or as an action sports industry veteran. I am very fortunate that my passion for skiing and the action sports world in general has crossed over into my professional life.
I have focused on managing and directing the creation of all brand creative, managing budgets, conceptualizing campaigns, as well as executing media plans I have created in sport categories for print, web, event activations, and social media initiatives in snow sports, BMX/Downhill and Enduro biking, and surfing. Additionally, I have handled all U.S. based PR, and managed a European firm for all EU needs, announcements, outreach, and have created innumerable contacts with industry, media, and athletes within the world of action sports.