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Marketing Director

Elevating brands, regardless of pedigree or strength, with phenomenal and beautiful content that speaks to the masses by illustrating thought provoking and instrumental design with massive monetary results in paid media and campaigns.

- Define the creative vision for all brand, advertising campaigns, and marketing messages
- Generate marketing calendars and support product launches with performance marketing and asset creation.
- Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met
- Ensure the execution of all creative work stays within budget
- Draw from the holistic understanding of the entire creative process to identify great copy, design, and messaging
- Ensure visuals, messaging, and interactive elements of a project are properly aligned with the creative vision and brand standards

- Define the creative vision for all brand, advertising campaigns, and marketing messages
- Mentor, motivate and supervise the creative team to create epic content
- Assist in hiring and managing freelance and full-time Copywriters, Graphic Designers, and other members of the creative team
- Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met
- Ensure the execution of all creative work stays within budget
- Draw from the holistic understanding of the entire creative process to identify great copy, design, and messaging
- Ensure visuals, messaging, and interactive elements of a project are properly aligned with the creative vision and brand standards
- Producer and Director for un-scripted series'

Creative Director

Managed and coordinated the development and production of creative content and
projects for Oakley SI, a specialized division focused on Professional audiences. Delivered
content that has continued to build Oakley SI’s reputation as the Professional user’s
brand of choice.

Digital Content Creator

Was integral in repositioning Musclepharm’s public image from a niche, product-focused
brand to expanding their reach and relevance to new audiences through an integrated
creative campaign across all public touch-point. This reinvigorated the business, with the
company on track to exceeding it’s goal of hitting $200M in sales this year.

Hurricane is a E-commerce and media company, with productions ranging from military interviews to hard hitting special operations television. 

As Social Media Director for Hurricane I developed social media strategy, created and managed campaigns, new product launches and brand promotion, and supported every facet of the business through social media efforts, while providing subscribers with the best possible brand experience. I reported directly to the Director of Brand, managed all social media budgets, and provided copy writing and ad development for the Creative Team. 

I also planned and organized all company events as well as large media functions with direct knowledge of trade show activation and community development.

Marketing and Community Director

Engaging Robo’s social media community and attracting new audiences, for providing analysis and reporting, developing and implementing paid social media plans, ensuring Robo’s customers have a first-class brand experience on social media, and assisting in the development of high-quality content. Responsible for implementing marketing programs on social media channels, and supporting other business functions such as sales and public relations.

Marketing and Community Relations Manager

Commitment to the sales and marketing team through brand awareness utilizing multiple social media platforms, trade shows, word-of-mouth and personal one-on-one demonstration. Listen and respond to input and advice from core users of all PDW products through multiple social media channels and dedicated forums, creating excitement and enthusiasm. Proven success with the mark of consistent stock depleting sales and feverish branding on both Facebook and Instagram social sites reaching over 6,000 followers in just 6 months. Create Facebook fan groups and channels, building exclusivity within the industry.



Marketing and Brand Development Manager

Find out detailed information about Nicholas Betts, Marketing Director in San Diego, CA

Nicholas Betts: Marketing Director in San Diego, CA

Nicholas Betts

Agile Off Road

VET Tv

Oakley, Inc.

MusclePharm

Hurricane Group Inc.

Robo 3D

Prometheus Design Werx

Los Angeles Film School

Sahuarita High School