Dena Slattery


Product marketing, sales & merchandising manager experienced in the development and implementation of product marketing campaigns, SEO, sales and promotions designed to publicize company product and project initiatives.

Manage the creation and updating of marketing collateral and enhanced product information on corporate websites, internal databases, email marketing campaigns, sales presentations, social posts and product pages. Experienced in product road-mapping and agile development, and developing features, win-themes, and use cases.

Currently overseeing E-Commerce for Safe Fleet, who makes products for the transportation and construction industries. Previously specialized in sales and marketing for Airhead Sports Group, where I managed over 900 outdoors products on Amazon and I coordinated product offerings and inventory feeds with Costco buyers, and worked with product development to produce new products and fulfill private label needs. My customers included, Amazon.CA, Costco US, Costco Canada,, and I oversaw Amazon Marketing Services, Amazon Retail Analytics, promotions, A+ detail pages, and merchandising. I also work with internal teams to improve operational performance.

Past experience includes 1.5 years in product marketing with Level 3, a telecommunications corporation. 3 years of experience coordinating, managing, writing and editing proposals for an international construction and environmental engineering company. Created brochures, past performance sections, resumes, and management approaches. Ensured compliance with RFPs and managed proposal process, including story-boarding, review cycles, and proposal production.