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E-Commerce Manager

Product marketing, sales & merchandising manager experienced in the development and implementation of product marketing campaigns, SEO, sales and promotions designed to publicize company product and project initiatives. 

Manage the creation and updating of marketing collateral and enhanced product information on corporate websites, internal databases, email marketing campaigns, sales presentations, social posts and product pages. Experienced in product road-mapping and agile development, and developing features, win-themes, and use cases. 

Currently overseeing E-Commerce for Safe Fleet, who makes products for the transportation and construction industries. Previously specialized in sales and marketing for Airhead Sports Group, where I managed over 900 outdoors products on Amazon and Walmart.com. I coordinated product offerings and inventory feeds with Costco buyers, and worked with product development to produce new products and fulfill private label needs. My customers included Amazon.com, Amazon.CA, Costco US, Costco Canada, Costco.com, and Costco.ca. I oversaw Amazon Marketing Services, Amazon Retail Analytics, promotions, A+ detail pages, and merchandising. I also work with internal teams to improve operational performance. 

Past experience includes 1.5 years in product marketing with Level 3, a telecommunications corporation. 3 years of experience coordinating, managing, writing and editing proposals for an international construction and environmental engineering company. Created brochures, past performance sections, resumes, and management approaches. Ensured compliance with RFPs and managed proposal process, including story-boarding, review cycles, and proposal production. 


Managing the e-commerce department on Amazon and leading the sales on our own direct-to-consumer website. Overseeing omni-channel marketing to increase product exposure and maximize conversion and revenue. Updating websites, email marketing campaigns and social posts to ensure a pleasant customer experience. Driving and increasing traffic through targeted keyword campaigns on Google, Bing, Facebook, WordPress and Amazon. Creating compelling product listings with optimized copy and enhanced digital assets. Collaborating with other Safe Fleet brands to cross-market products and services.

E-Commerce Sales Manager for Airhead Sports Group overseeing over 900 products on Amazon. Set up products, enhance product content for optimization and branding, and manage merchandising programs including Promotions, A+ Detail pages, Vine, and Amazon Advertising marketing campaigns. Analyze Amazon Retail Analytics, Direct Fulfillment Reports, and our Operational Performance for lead time and sales metrics. Oversee & direct 1 person who helps manage our catalog feeds and updates product information with current promotional information.

E-Commerce Sales & Marketing Manager

Coordinating sales and marketing efforts for the V.P. of Sales, managing our product offering for Amazon.com, Amazon.CA, Costco, Costco Canada, Costco.com, and Costco.CA. Working to increase sales and brand awareness through Amazon Marketing Services (AMS), promotions, ad campaigns and A+ detail pages on Vendor Central. Producing product offerings and sales presentations for Costco corporations, and writing optimized copy for product catalog and websites. Analyzing marketing reports and sales data to improve performance and increase profitability. Fielding sales calls for outside reps as well as any potential follow ups. Resolving order and inventory problems by investigating data and history; identifying alternate means for filling orders. Providing sales vs. projection results by preparing and forwarding sales tracking reports. Preparing materials for trade shows as well as managing pre/post show emails and dealer contact database.

Sales Coordinator for the V.P. of Sales

Product marketing analyst who oversaw the implementation of all aspects of the product marketing plan. Developed product marketing campaigns, oversaw product launches and go-to-market strategies for a variety of products. Involved with product launches for Adaptive Network Controls Solutions, Dynamic Capacity, and Vyvx Internet Access. Oversaw re-launch of multiple data centers including field marketing events and social media throughout project construction. Worked with Product Managers to update sales collateral and maintain websites with current sales and marketing materials. Rebranded former TW Telecom collateral and ensured proper branding for internal and external releases. Wrote, compiled information, and edited Power Points, Word docs, PDFs, and spreadsheets, including brochures, maps, FAQs, customer presentations, product guides, and internal sales tools. Oversaw projects on voice, data, multimedia, Cloud Connect, Virtual Private LAN Services, Virtual Private Networks, and IP VPN. Ensured approved projects were executed and implemented on time and according to strategic objectives.

Product Marketing Analyst

Find out detailed information about Dena Slattery, E-Commerce Manager in San Diego, CA

Dena Slattery: E-Commerce Manager in San Diego, CA

Dena Slattery

Safe Fleet

Airhead Sports Group

Airhead Sports Group

Level 3 Communications

Indiana University