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Marketing Manager

An experienced marketing and communications professional with demonstrated success in designing and activating strategic marketing plans. Proven effective in all aspects of brand and product marketing including event production, event promotions, building and managing a team of marketing representatives, public relations, content writing, copy writing, social media and video content production. Versatile, resourceful, creative thinker with the ability to collaborate across departments and meet shared objectives. Established track record of designing renowned programs and creating memorable experiences for consumers in a variety of settings.

•	Reinvented Clif Bar’s presence annually at best-in-class events, resulting in new and unique consumer experiences and upholding leadership and authenticity in a crowded marketplace
•	Designed strategy and drove execution that balanced efficiency and impact, simultaneously strengthening connections with loyalists while also raising awareness among newcomers 
•	Successfully spearheaded entry in to a new category/sport (BMX) by collaborating across departments, researching, testing, building athlete roster, and negotiating strategic partnerships 
•	Utilized the physical and digital space to successfully integrate products, proprietary programs and sponsored athletes to uphold marketing goals and objectives through meaningful activation
•	Consistently identified elements of brand plan as focus opportunities for my team, sharing a vison for bringing companywide objectives to life through creative event activation
•	Conceptualized consumer-facing messages and tag lines designed to sup

•	Assisted with creation of compelling storylines to highlight company and products 
•	Aligned media opportunities with brand and program messaging, company values and products
•	Assisted with copy writing
•	Wrote press releases and fielded media inquiries
•	Coordinated with outside agency partners
•	Promoted to Regional Marketing Manager


Public Relations Coordinator

•	Assisted with development of marketing strategy and communications plan
•	Designed and distributed marketing collateral portfolio and public relations tool kit
•	Managed relationships with media partners and education-guide partners
•	Assisted with student supervision during outdoor activities


Student Development Associate

•	Authored features, blog posts and news shorts for client websites and partner publications
•	Created compelling storylines to highlight client’s brands, businesses and products
•	Wrote press releases and fielded media inquiries
•	Distributed press releases and pitched storylines to native and non-endemic media
•	Assisted clients with strategy and development of marketing/communications plans


Content Writer/Account Manager

•	Designed and implemented strategic marketing and communications plan to support a new category in action sports, including six new product launches 
•	Created all marketing and promotional collateral in collaboration with graphic designer
•	Produced all sales collateral for independent sales reps and retail partners
•	Fulfilled all PR duties including but not limited to writing press releases, pitching media, fielding inquiries, and maximizing exposure at trade shows and events
•	Recruited and managed local athletes and ambassadors in focus markets
•	Developed and nurtured strategic partnerships with events, resorts and key retailers
•	Supported the sales team with account management and trade shows


Director of Communications

Find out detailed information about Peter Berridge, Marketing Manager in PACIFIC GROVE, CA

Peter Berridge: Marketing Manager in PACIFIC GROVE, CA

Peter Berridge

Clif Bar & Company

Clif Bar & Company

Squaw Valley Academy

Outside PR & Sports Marketing

Diggler, Inc.

University of Colorado

University of Colorado