Highly energetic, #randomenthusiast with multi-channel marketing and brand development experience looking for new opportunities in the outdoor & adventure marketplace.
I'm the Senior Market Specialist for the Truck/Diesel & Jeep/Off-Road markets for Summit Racing Equipment. The Market Specialist is essentially a new brand/product manager that researches and evaluates new brands that we currently don't carry. Once the research and evaluation is done, the Market Specialist will handle the full brand launch from the brand's part numbers being loaded into our system to suggested opening inventory to placing the brand in a variety of multi-channel marketing.
Once the new brands are established within Summit Racing, I help implement marketing strategies for product and brand placement for not only new brands, but existing brands within my market. I work cross functionally with just about every department within the organization to help ensure they have the information and data needed to roll out successful brands. I utilize almost 12 years of Automotive Aftermarket Industry experience. Working both on the B2C and B2B side of the business.
Most recently, I made the decision to pursue a Master of Business Administration degree from Baldwin Wallace University that was completed in August 2016. I chose to focus on their Management Track program. This program takes a systems designed approach that helps build effective managers who can work cross functionally throughout an organization. Emphasis on leadership, organizational development, organizational learning and identifying/solving complex organizational dilemmas.
I am open to connect with new professionals and to learn about new and exciting opportunities.