Rachel Hazelwood

Rachel Hazelwood

Director, Digital Content, Engangement & Experience

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I oversee eCommerce, Content, Digital Marketing, & Customer Experience at FREEBIRD Stores. Currently responsible for email marketing, social initiatives, SEO, SEM/PPC, traffic and demand generations; the quality, execution and standards for all site content, on-site search & navigation, taxonomy management, customer experience as well as site quality assurance and daily eCommerce operations for FREEBIRDstores.com.

I am a retail enthusiast with a passion for Digital with over 12 years of retail experience and nearly 8 years in ecommerce with Fortune 500 companies. Previously, I was the Director of Site Merchandising for eBags.com. Prior to that, I was the Manager of Site Merchandising and Content at Apple where I was responsible for managing 39 countries across 4 platforms. I have also held management positions at Williams-Sonoma and Neiman Marcus. Throughout my career, my ethos has been to deliver the best possible, differentiated customer experience and to deliver on company objectives through measurable results.