Bike

Outdoor

Snow

Health & Fitness

Brand Consultant

Executive MBA

All Points All Seasons provides a broad range of skills and experiences to help companies strategize for growth, implement effective tactics on any
budget, fill short-term resource/skills/process needs, and plan for best longterm
value to clients.
• Strategic Analysis: Conduct comprehensive market analysis and assess
current business strategies to identify strengths, weaknesses,
opportunities, and threats, providing clients with a clear understanding of their competitive landscape and market positioning.
• Customized Solutions: Develop tailored sales, marketing, and product strategies aligned with the client's business goals and objectives,
considering market trends, consumer preferences, and industry best
practices to optimize revenue generation and enhance brand visibility.
• Performance Optimization: Evaluate existing sales and marketing
processes, identify areas for improvement, and implement performancedriven
initiatives to enhance sales conversion rates, customer
engagement, and overall profitability, leveraging data-driven insights and industry expertise.
• Market Expansion: Design and execute market expansion strategies, including new product launches, market diversification, and international
expansion plans, enabling clients to tap into new market segments,
broaden their customer base, and maximize growth opportunities.
• Continuous Improvement: Provide ongoing support and guidance to clients, offering regular performance evaluations, data driven KPI
evaluation, and recommendations for continuous improvement, ensuring
that the implemented strategies remain responsive to current market
dynamics and customer demands.

Founder/Principle

VP Sales and Marketing

Director Sales and Marketing

Spearheaded a global revenue growth strategy resulting in a 30% increase in sales balancing targeted marketing campaigns and inventory
allocation.
• Led a cross-functional team, fostering a customer-first mindset to align sales and marketing teams, driving significant improvements in productivity and overall performance benchmarks.
• Orchestrated three successful product launch campaigns, leveraging market research and consumer insights to identify strategic opportunities
and drive market penetration.
• Established and nurtured key partnerships with international distributors
and domestic retailers, contributing to a 15% expansion in the company's
global market presence and brand recognition.
• Formulated and executed a comprehensive sales and marketing plan that effectively positioned Industrial Revolution, Inc. as a market leader in
'outdoor commodities', resulting in improved in-stock rates and consumer
brand awareness.

• Implemented a targeted market segmentation strategy, leading to a 20% increase in customer engagement and improved sales conversions
across various product lines and target demographics.
• Collaborated with cross-functional teams to streamline product development processes, resulting in the successful launch of two
groundbreaking navigation and mapping tools, driving a 15% increase in overall product revenue.
• Spearheaded the redesign of the company's digital marketing strategy, optimizing online presence and brand visibility, leading to a 40% increase
in online sales and brand engagement.
• Fostered and managed key partnerships with top-tier retailers,
distributors, and industry influencers, facilitating strategic collaborations
that enhanced market reach and brand recognition within the outdoor
industry.
• Implemented data-driven sales forecasting models, contributing to a 30% improvement in inventory management and supply chain optimization,
ensuring timely product availability and reducing operational costs.

• Responsible for sales strategy that drives revenue growth across all diverse channels including wholesale, distributor, ecommerce
(retail/pro/employee), SMU, and government
• Plan, direct and manage sales, marketing, and ecommerce resources
• Direct strategic relations as it relates to increasing revenue and brand impact
• Direct all communications, and marketing strategy and tactics with remote marketing teams amplifying G3's voice and market presence
• Identify and leverage competitive positioning and strategic market opportunities as it relates to product, category, and global insights.
• Specify new product development, product extension, pricing, and distribution opportunities

Director of Sales - North  • Created and managed the overall sales strategy for OR products through
America	innovative programs and customer-centric policies that drive sales across
Outdoor Research, LLC	all channels
Seattle, WA	• Managed North American budgeting and revenue forecasting.
04/15-10/16	• Directly managed North American sales force and accountable for over
60% of company revenue
• Partnered with internal and external Marketing teams to drive sell-through results with key retailers and channels
• Provided market feedback, including competitive landscape and company positioning from retailer's perspective, to inform new product
development, product extension, pricing, and distribution opportunities
US Regional Manager	• Managed all aspects of sales of Cascade Designs' brands (Thermarest,
Cascade Designs	MSR, Platypus, ECase, Packtowl, Sealline) with the US outdoor
Seattle, WA	 accounts, including direct oversight of all key accounts and independent
05/14 - 04/15	sales agencies
• Aligned three independent business unit strategies over eight brands and translated them into concrete, actionable sales and marketing programs
for reps and retailers
• Set, monitored, and managed U.S. revenue projections to KPI's that inform key leadership decisions

Global Director of Sales AND Marketing

teams, managed over 45% of annual revenue, across all eight brands in Cascade Designs	Cascade Designs' portfolio
Seattle, WA	• E-Case and MSR Snow/Alpine Tools Divisions representative ensuring
07/11 - 05/14	strategic consumer/retailer messaging and product priorities, as well as effective communication across the entire brand network
• Responsible for supply chain forecasting and operational coordination.
• Engaged retail staff with exceptional service and product clinicing ensuring in-store brand advocacy and effective sell-through

Director of Marketing and  • Guided winter product development from concept through production,
Winter Product	including market research, sales forecasting, and price point planning.
Development	• Managed all aspects of marketing including branding, creative content,
SCARPA North America	budgets, strategic planning and implementation, advertising, PR, digital
Boulder, CO	 strategy, and social media.
04/05 - 06/11	• Identified market opportunities and strategic alliances that enhanced
SCARPA's brand perception.
PASSIONS
Skiing	• In the lifelong pursuit of the perfect run--every day on the snow is a day
well spent, no matter the conditions.
Mountain Biking	• When snow is not on the ground, I routinely work hard and have fun on
my mountain bike, embracing the thrills and freedom of the trails.
Camping/Backpacking	• Exploring our natural world is one of my life priorities. Eating outdoors is a
memorable experience that I enjoy sharing with others.
Photography	• Curiosity and beauty combine from unlikely sources to create shareable
visual impressions of personal experiences and perspectives.

Manager

Find out detailed information about Chris Clark, Brand Consultant in Seattle, Washington

Chris Clark: Brand Consultant in Seattle, Washington

Chris Clark

All Points All Seasons

Industrial Revolution

Industrial Revolution

Brunton Outdoor

Genuine Guide Gear

Key Account Sales

Key Account Sales

University of Colorado

Foster School of Business