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Sr. Sales & Marketing Manager, eCommerce

Results-driven digital marketing professional with 9+ years of eCommerce experience, including 4+ years in a leadership role.

I excel at managing teams & projects in fast paced environments at growing companies, as well as finding new initiatives to help drive growth. I thrive on motivating others and have consistently exceeded expectations due to my self-starter nature and ability to succeed in high pressure situations.

• Lead team managing all facets of digital marketing and online sales in the consumer electronics vertical for X-Doria, RAPTIC, and Noémie brands. Sales channels include Amazon, Shopify, and eBay for North America and Europe.
• Grew eCommerce business 300% pre-pandemic while exceeding profitability targets by 115%. Maintained a 7-figure business during two companywide rebrands.
• Spearheaded two Shopify website redesign projects which resulted in a 43% increase in conversion rate and -39% decrease in average page load me (sec).
• Launched email marketing program, achieving a 46% open rate/0.26% purchase rate on campaigns, and 52% open rate/16% purchase rate on flows, which now comprises of 17% of website monthly revenue.
• Advise internal team and 3rd party agencies managing paid & organic social media channels; launched influencer program through Facebook, Instagram, YouTube, TikTok.
• Developed website marketing calendar, marketing strategy, and processes for cross-team collaboration for improved workflows, which results in 10-25% incremental sales li during promotions, and improved lead times for project requests from in-house design team.
• Own and establish P & L for all of eCommerce, responsible for inventory forecasting and develop yearly & quarterly marketing budget proposals & deployment of nearly $3M in annual spend.
• Built internal reporting system for weekly, monthly, and yearly sales using various tools such as Tableau, Glew.io, Google Analytics, Excel and Google Docs that are utilized by senior management.
• Developed all ad campaign strategies for Amazon, including onboarding software and automation, that resulted in outpacing revenue and profit targets by 134% and 112% in 2019.

•	Led internal team of 4 Brand Managers that oversaw 40+ vendor (B2B) accounts on Amazon in the Toys & Games, Pet, Luggage, and Fashion categories. 
•	Launched new vendors and improve existing accounts; up to 420% growth YoY and $4.1 million in sales on top accounts. 
•	Developed and oversaw pricing, forecasting, catalog maintenance, inventory management, and growth strategy. 
•	Developed and implemented marketing initiatives to increase brand visibility and drive sales by means of various promotions, sponsored advertising, coupons, and SEO. 
•	Established relationships with Amazon buyers to ensure each account is working efficiently and identify promotional opportunity. 
•	Ran weekly reports and analyzing sales trends and marketing campaigns, and summarize actionable insights to individual vendors. 


eCommerce Brand Manager/Team Lead

•	Secured new business through multiple eCommerce avenues; created and established Pace’s eBay store, improved company’s direct website, and increased eCommerce sales by 235% in 2014.
•	Developed email marketing campaigns, coordinated trade shows, and used web-based analytics to maximize Pace’s exposure and drive traffic to Pace’s websites. 
•	Played a vital role in the entire sales process by developing leads, managing existing accounts, overseeing POs, and closing sales. 
•	Engaged with multiple internal teams including buying, inventory, marketing, sales, customer service, technical team, and AR to overall enhance processes and workflow. 
•	Managed Pace’s eQuip website content by adapting to a variety of programs and tools; updated product content and communicated with IT and web designers to ensure products are displayed properly. 


eCommerce Account Executive

•	Responsible for writing and editing webs content for over 10,000 products on multiple websites within the company’s umbrella (The House Boardshop, DJ’s Boardshop, Tru Snow).
•	Distributed, selected, and edited freelance work for website content using the application AmazonTurk; saved company time and money by outsourcing copywriting.
•	Leveraged a strong knowledge of company product and action sports culture; ability to communicate well to online customers, as well as internal colleagues and management. 
•	Acquired knowledge in eCommerce apps and platforms through programs such as Channel Advisor, eBay and Amazon.

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Find out detailed information about Hannah Grun, Sr. Sales & Marketing Manager, eCommerce in Los Angeles, CA

Hannah Grun: Sr. Sales & Marketing Manager, eCommerce in Los Angeles, CA

Hannah Grun

Doria International, Inc.

Lolly & Company

Pace Analytical Inc.

The-House.com (Active Sports Inc.)

University of Minnesota