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Operations Coordinator

Marketing, Branding, and Events Professional

Merchandising Associate

Marketing Project Coordinator 

Provided office and technology management to ensure optimal agency efficiency and productivity

Designed and implemented new strategies to increase efficiency and improve customer service.

Managed all calendars and coordination between all staff and clients

Researched & created top tier Media list of national publications and media outlets for editorial pitching and ongoing campaigns

project management for 2 key accounts- Wounded Warrior Project (WWP) & Independent We Stand (IWS). 

Drove IWS member engagement in response to several campaigns that supported local owned businesses in customer communication on the benefits on Shop Local.Buy Local. 

Increased WWP alumni participation 10% after developing relationship building strategies with 100 collegiate sports programs and streamlining the event coordination process.

Assisted account managers with content creation, corporate communication, web and print development, updating website content, and social media strategies and campaigns.


Independent contractor for numerous experiential marketing agencies, hired to promote many consumer brands by being the face of the brand through live events, experiential marketing & activations and tradeshows, increasing awareness and customer growth in targeted demographics.
Trained field teams of 1-20 on brand messaging and handling sales opportunities on-site.
Plan, direct and manage event setup, execution, and post event reporting for 20-30 events a year.


Some of the industries that I've worked with: consumer goods, mobile apps and technology, retail, health & fitness, hospitality, professional/business services, and entertainment
Brands that I've represented: Welch’s, Verizon, Heineken, Coke Cola, Walmart, and Ford.

Brand Ambassador/Field Marketing (Freelance)

The University of Central Florida College of Medicine Regional Extension Center (REC) is a grant funded Health IT consulting firm launched by UCF. 

Developed marketing strategies to reach targeted customers, covering 7 counties.

Utilized Salesforce to develop and maintain an active sales pipeline, achieving 100% of contract renewals, leading to $38M federal incentives awarded to UCF REC clients.

Coordinated and attended events, trade shows & meetings producing leads that increased company revenue; maintained a conservative budget spend on marketing activities.

Created online content and print marketing materials; managed social media accounts, increasing overall web traffic and engagement.


Marketing Manager

Square provides financial services, merchant services, and a mobile payments app for virtually any seller.

Presented Square’s apps and products at conferences, events, and trade shows nationwide to small and mid-size merchants worth $3M in annualized processing volume, $500K in revenue.

Promoted the adoption of Square with the Try Square merchant engagement program, resulting in successful merchant adoptions, worth $750K in new business revenue

Developed and implemented consultative sales processes to increase merchant activations by 30%.

Developed B2B sales strategy focusing on key customer metrics and alignment with brand messaging.

Field Marketing Representative & Business Development

Find out detailed information about Tania Rich, Operations Coordinator in Sunrise, Florida

Tania Rich: Operations Coordinator in Sunrise, Florida

Tania Rich

TJX companies

Anthem

Meridian Group

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University of Central Florida

Square

University of Central Florida