Bachelors of Science in Business Administration

Lifestyle

Channel Marketing Manager

Channel Marketing Manager at The Yankee Candle Company, Inc.

Develop and execute upon activation strategies that support sustainable revenue growth for a particular sales channel.   Drive Key B:B Marketing Activation touch points such as catalogs, advertising, social media, web. Drive Key Account activation and local store marketing efforts. Develop a new Corporate channel of distribution including strategy and execution of all marketing efforts within the Channel while leading the new Brand launch and roll out.  Develop and execute upon B:B showroom strategies to drive brand awareness, growth, and revenue for the channel. 

Manage the Digital Asset strategy, execution, maintenance, vendor management for the implemented Digital Asset Management Site.  Lead the initiative to find and procure the service provider in 2010.  Managed the site, internal and external stakeholders, budget, vendor, etc. ever since.  Consistently growing the awareness, subscription, attention, and retention of the program throughout the internal organization and external users globally. 

Global Digital Asset Management Administrator

Execute marketing processes and operational improvements and support pertaining to division key initiatives in support of sales and profit goals.  Implemented process improvements across key sales and marketing initiatives.  Supported on-going technology-based sales & marketing platforms.  Developed the strategic roadmap and execution of a New Business platform for the customer website.  Lead the development and execution of a Sales meeting including the procurement of a keynote speaker. 

Associate Sales Planning Manager

Execute the tactics of a pre-defined channel strategy to support top and bottom line growth for the channel.  Lead the development of marketing collateral such as catalogs, brochures, direct mail, variable digital print platforms, etc. in order to sustain independent account growth.

Associate Customer/Channel Marketing Manager

Find out detailed information about Lisa Gauvin, Channel Marketing Manager in Ware, MA

Lisa Gauvin: Channel Marketing Manager in Ware, MA

Lisa Gauvin

Yankee Candle

Yankee Candle

Yankee Candle

Yankee Candle

Western New England University